Marketing Manager at Software Technology Inc. in Vienna, VA

Job Description

Hello ,

Our Direct Client, A high technology based company is looking for an Account Based Marketing Manager.

Below is a detailed job description, should you be interested please feel free to reach me via call or email. Amrutha.duddula AT stiorg.com/732-664-8807

Title: Account Based Marketing ManagerLocation: Initial Remote (DC/VA locations)Duration: Fulltime

Job Description: Reporting to the Director of Product Marketing, the ABM Manager will have direct responsibility for building and delivering account-based marketing programs to meet the growth objective of the business.

Responsibilities

• Define and build account-based marketing strategy • Develop implement and execute marketing plans and acceleration programs for specific, targeted accounts • Serve as the focal point for sales team for ABM and improve marketing-sales alignment around accounts, content and campaigns • Work closely with sales leadership to align on key accounts and activities • Collaborate with marketing stakeholders to develop campaign concept, digital marketing planning, content strategy, creative and more to support ABM plan • Work closely with Sales to map and identify key persona in the buying process to develop marketing plan accordingly • Leverage and localize existing content, while developing account-specific content where required • Define activities KPI’s and own the measurement and performance analysis process

Requirements/Experience:

• A minimum of 8-10-year experience in multi-channel B2B marketing, preferably in the government, public safety or security software space. • Experience building and delivering field marketing campaigns, events, executive and key account programs and partner activity • Strong understanding of the Sales process • Proven experience enabling a sales organization with training and sales tools • Experience in develop the strategy and content for marketing programs that drive awareness and demand for your products • Product marketing and content development background – strong advantage • Candidate should feel comfortable presenting publicly in outward facing situations • Strong written and spoken communications skills. • TRAVEL: 30% travel expected, including some international travel.

Thank you,Amrutha DuddulaLead Talent Acquisition SpecialistSoftware Technology Inc (STI)Email: amrutha.duddula AT stiorg.comPhone : 732-664-8807www.stiorg.comwww.linkedin.com/in/amruthad/

Additional Information

All your information will be kept confidential according to EEO guidelines.