Brand Manager at Sofitel in Madrid, Community of Madrid, ES

Company Description

The Hoxton, Madrid

We are seeking an experienced Brand Manager for The Hoxton, Madrid.

The Hoxton is coming to Madrid, a vibrant city of historic streets, buzzing plazas, creative energy, and a lively food scene. Located centrally on Plaza de Santa Ana, the hotel will feature 192 guest-rooms across five classic Hox categories, an open-plan lobby with all-day coffee, rooftop bar Cayo Coco for sundown cocktails, authentic Italian restaurant Bambini Club, and The Apartment - The Hoxton’s signature meeting and event space.

More about us…

The Hoxton is a series of open-house hotels, each in a neighbourhood that we love. Ever since we opened our first hotel in Shoreditch, we’ve never just been about offering a bed for the night. We want to be more than that: proving style doesn’t need to be sacrificed for good value and providing a place where guests can hang out alongside the locals and submerse themselves in the neighbourhood with vibrant, welcoming public spaces

What’s in it for you…

• The opportunity to work with an exciting new hospitality concept in Madrid and have a real impact on its success.
• Join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
• The chance to challenge the norm and work in an environment that is both creative and rewarding.
• Become part of a team that’s very passionate about creating great hospitality experiences and building a portfolio of brands.
• Great discounts across the entire Ennismore family (which you get to keep even if you decide to leave us!).
• A competitive package and plenty of opportunity for development.

Job Description

What you'll do…

• Be part of the core team to launch The Hoxton in Madrid – ensuring the hotel, our restaurants and bars and our event spaces are embraced and visited by locals, nationals and internationals alike.
• Drive innovative thinking that delivers on brand and business goals – ensuring The Hoxton is a hotspot, whether that’s for somewhere to work, eat, drink, rest or play.
• Own and manage our local PR strategy, working with the Head of Communications for The Hoxton to ensure the hotel, restaurants, bars and event spaces are always top of mind for media and influencers, as well as driving awareness of other Hoxton properties and hotels to the Spanish media market.
• Generate content and manage our local restaurant social media channels with strategic input from our central comms team.
• Build a community of loyal Hox guests and fans – Hox Friends, Social Influencers, local professionals and opinion leaders - who support our communications strategy by constantly talking about and visiting The Hoxton and our restaurants.
• Develop local partnerships and activations in the hotel and city that reach new audiences, spread the word and help to position the brand in a new market.
• Be responsible for local communications including writing and creating emails and delivering local content for our editorial platform, The Localist on The Hoxton website.
• Deliver against the room and restaurant/bar commercial targets and work closely with the F&B, sales and revenue teams on ideas, offers and packages to achieve them.
• Own the guest journey (Hotel, F&B, The Apartment), ensuring every touch point (touch, see, hear, feel) is on brand and delivering personal and innovative experiences.
• Manage the local annual marketing and graphic design budgets, working with the GM to plan, track and manage all spend.
• Create design briefs for any and all local collateral and campaigns to submit to our central Ennismore graphic design team.

Qualifications

What we're looking for...

• Someone proactive and able to work independently but likes being sociable & collaborative too.
• A creative thinker who has a track record of building lifestyle brands but also delivering business results in the Spanish market.
• Ability to work across the entire marketing mix, with loads of PR experience and a little black book of media contacts.
• Someone who can not only make cultural partnerships happen or pull-off talked about events but can also think strategically about tactical marketing ideas to drive bookings & covers.
• A great communicator who can copywriter and manage local social media channels and email databases, growing them to become vital comms channels for us to talk to our fans & audience.
• Experience and connections in Madrid’s foodie scene with the ability to build awareness, reputation and hype for our destination restaurant so it is buzzing from morning to night, every day.
• A personal network of strong local and international contacts in industries such as art, design, fashion, music, tech, wellness who will be Hox Friends, brand partners and regular guests at The Hox.
• Someone who will collaborate really well with our central Ennismore teams, including graphic design, digital marketing and communications.
• A conceptual, out-of-the-box thinker, who makes brave choices and inspires others to do the same.
• You’re looking for a place where you can be you: no clones in suits for us.
• You leave your ego at the door and help get things done.
• You’re up for doing things differently and trying (almost) everything once.
• You want to be part of a team that works hard, supports each other and has fun along the way.

Additional Information