Director, Sales Marketing (Brand… at Sofar Sounds · New York

ABOUT US

Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces — from living rooms and rooftops, to boutiques and museums — into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world.

Our global team is distributed across the US and UK, and is backed by some of the best-known consumer industry investors (TCG, Battery Ventures, Union Square Ventures, Octopus and others).

THE ROLE

Sofar’s Brand Partnerships team builds and delivers branded music programs for some of the world’s most recognized brands, including Visa, New Balance, Sony, Delta, Arc’teryx and more. As our slate of partner campaigns and inbound briefs grows, we’re looking for a Director, Sales Marketing to join the team in NYC and lead how Sofar shapes, story-tells, and pitches every opportunity that comes our way.

This is a mid-senior role designed for someone with 4-7 years of experience in sales marketing, integrated marketing, or brand partnerships marketing, likely at a media company, publisher, platform, sponsorship-led brand, or experiential agency. You’ll sit on the Brand Partnerships team, reporting into our VP of Sofar Studio, and own how Sofar shows up across the full brief-response lifecycle: sharpening the strategic narrative, orchestrating Creative, Production, Music, and Insights contributors, and top-editing the final deck that lands in front of the brand or agency. Beyond individual pitches, you’ll help shape our broader go-to-market approach — how we position the Sofar opportunity to the market, the case studies and proof points we lead with, and the proactive ideas we put out into the world.

This role is based in New York City, working in a hybrid model alongside our global Partnerships team.

What you'll do:

• Lead Sofar’s response to inbound briefs and RFPs from brands and agencies, owning the storyline, structure, and quality of every pitch from kickoff to final delivery

• Partner with Sales leads to translate brand challenges into bold, on-strategy partnership concepts spanning live experiences, branded content, social, experiential, licensing, and integrated media

• Build pitch materials end-to-end — narrative-driven decks, capabilities one-pagers, case studies, sizzle reels, and bespoke creative responses tailored to the brief

• Shape Sofar’s go-to-market approach for the Brand Partnerships team — defining category positioning, audience narratives, and the proof points we take into market

• Top-edit every external deck and sales material so each one ships on-brand, on-narrative, on-time, and with a consistent point of view

• Coordinate cross-functional contributors (Sales, Creative, Production, Music, Insights, Finance) across the brief-response lifecycle, keeping multiple live pitches moving in parallel without dropping the ball

• Develop and maintain Sofar’s library of sales marketing tools — brand presentations, case studies, capabilities decks, fact sheets, and competitive analyses the Sales team reaches for daily

• Present high-level creative concepts and data-driven recommendations to senior internal leaders and to external brand and agency stakeholders

• Partner with Insights to bring audience, performance, and category proof points into every pitch — grounding creative ideas in data

• Stay current on culture, music, and brand marketing — translating trends into pitch-ready POVs and proactive outbound ideas the Sales team can take to market

Who you are:

• You have 4-7 years of experience in sales marketing, brand partnerships marketing, integrated marketing, or marketing strategy — ideally at a media company, publisher, platform, sponsorship-led brand, or experiential agency

• You’ve owned the response to RFPs and inbound briefs end-to-end — shaping the narrative, building the deck, and managing the contributors who plug in along the way

• You hold a Bachelor’s degree in marketing, communications, advertising, media, or a related field — or equivalent practical experience

• You’re a strong narrative builder — you can take a messy brief, find the story, and shape a response that wins

• You have a sharp eye for slide craft and design — you’re comfortable top-editing presentations and holding the line on what ships on-brand

• You’re a confident orchestrator across cross-functional teams (Sales, Creative, Production, Music, Insights) — known for moving people toward a single deadline

• You’re a poised communicator with senior internal leaders and external brand and agency stakeholders alike — equally at home in a kickoff, a creative review, or a final-round pitch

• You’re data-informed — you instinctively reach for audience, category, and performance proof points to make the case for an idea, and you can speak fluently to the metrics that matter in a sponsorship or partnership context

• You’re curious about music, culture, and brand storytelling — and you understand why brands want to show up in the live and experiential space (background in music, live events, or experiential marketing is a plus, not required)

• You’re highly organized and can run multiple live pitches in parallel without dropping the ball

If our mission and job opening resonate, you’re encouraged to apply even if your experience doesn’t precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.