Chief Marketing Officer at Snooze an A.M. Eatery in Denver, CO

The ideal candidate has 10+ years of experience in developing annual marketing plans, executing against those plans, and measuring the success of key initiatives. Experience in building out an integrated marketing mix leveraging the following: insights, digital platforms, media, promotion, PR, and creative storytelling. This leader should have the ability to set strategies and tactics and then mobilize a cross-functional team to achieve the plan. This role will be instrumental in amplifying and telling the Snooze brand story around the following key brand pillars including sustainability, community, individuality, ingredient sourcing, and menu innovation. Additionally, this individual will lead traffic-driving initiatives and innovations that will help drive transaction and frequency.

This role will require a passion for marketing innovation and enhancing Snooze’s marketing acumen as the Brand team continues to grow. This leader will have the ability to adapt to the fluid needs of a business experiencing significant growth and possess critical thinking skills through leadership within the brand marketing landscape. This role will require collaboration across a diverse team within Snooze, as well as the ability to bring others along on the storytelling journey. In addition, the willingness and ability to think at a strategic level while operating with an entrepreneurial mindset to get the job done with limited resources. Overall, this role will be instrumental in building an iconic breakfast experience!

• Develop consumer-facing marketing plans and campaigns to increase brand awareness and drive Guest loyalty
• Lead the company’s marketing and strategic planning for all restaurants ensuring that all marketing functions and activities are carefully aligned and supportive of the company’s well-defined creative vision and direction
• Oversee the execution of the marketing strategy to optimize the share of market and profitability of the brand
• Co-create Snooze’s technology roadmap and strategy for CRM, in-restaurant experiences and mobile ordering in the context of the brand strategy, competitive landscape, financial targets, product initiatives, supply chain capabilities and sales opportunities
• Direct messaging to clearly differentiate our offering across all current technology and social media platforms to drive competitive positioning
• Develop overarching digital marketing strategy and approach, inclusive of social media, SEO/SEM, email marketing and web development
• Utilize and monitor promotions, advertising, media planning, consumer research, multi-tiered communications, traditional and social media tools and all other relevant marketing activities to reach various target audiences in the most effective manner possible
  
• Build and actively leverage a rich house consumer list to build insights and increase Guest frequency
• Communicate with regions to ensure that Snooze’s positioning and objectives are well defined and manage regional consistency of company marketing messaging
• Create effective go-to-market plans for restaurants in new growth markets
• Analyze sales, market share, brand health and profits to determine return on marketing investment
• Prioritize and oversee research initiatives to identify, translate and apply consumer behavioral feedback and market trends to implement effective promotions
• Ensure marketing efforts translate into measurable financial results through increased Guest visits and overall revenue growth
• Determine overall direction, coordination and evaluation of the marketing division and implement organizational changes to align team with shifting marketing focus
  
• Build and lead a team of marketing professionals responsible for the successful execution of the company’s marketing plans and initiatives
• Attract, inspire and continuously motivate world-class marketing professionals, including creating a career path for each individual, and detailing their ability to establish Snooze as a destination for great marketing talent
• Manage external marketing agencies to develop strong partnerships while maximizing the efficient use of resources
• Developing and communicating a strategic vision for the department as the company grows
• Spearheading other tasks and duties as assigned to meet Snooze’s business and operational needs

• Ability to multi-task and prioritize tasks based on workload
• Proven track record of building, developing, inspiring, motivating and managing marketing teams
• Experience balanced in strategic planning and execution - a keen ability to operate at a high level strategically with the energy to “roll up the sleeves” and ensure that the marketing plans are successfully implemented at the local and regional level
• Ability to make informed business decisions; remain result-oriented when tracking the linkage between marketing techniques and measurable financial results
• Proven success in traditional and innovative campaigns across a broad spectrum of channels
• Ability to work well in an energetic environment and affect team motivation
• Strong data analysis and reporting skills, as well as project management skills
• Deadline-driven and detail-oriented with an entrepreneurial spirit
• Demonstrated experience in negotiating business partnerships
• Successful in delivering enterprise and technology solutions
• Demonstrated experience with menu and recipe development, and awareness and passion for evolving culinary food and beverage trends
• Possess the emotional intelligence to motivate, influence, and collaborate with Snoozers at all levels
• Possess a curiosity and desire to always be learning and growing
• Excellent written and oral communication, organizational, and time management skills
• Problem-solving skills and ability to present solutions that are in the best interest of the company
• Ability to work in Microsoft Office Suite, including Word, Excel, PowerPoint, InDesign and Teams
• Have an entrepreneurial spirit towards your projects, workload, and creativity
• Ability to have fun, dance, and laugh under/during stressful situations (yes, seriously)

• Must be authorized to work in the United States
• Minimum of 10 years of marketing experience within a progressive growth-related company(s) (hospitality and restaurant sector preferred or industry related CPG) with responsibility for brand, product innovation, traditional and digital media, merchandising, promotions, and communications
• Bachelor’s or Master’s degree in Marketing, Communications, or like discipline preferred (or relevant certifications)

• Must have the stamina to work 45-55 hours per week
• The travel required for this position is approximately 20% and you must be able to travel for up to 5 days at one time (air, car, bus. Train, and weekend travel all required)
• Home base is in Denver, CO at the Snooze Mothership (relocation and hybrid working models to be considered)

The Nitty Gritty Details
Denver area base salary range beginning at $250,000 per year + Bonus and Equity eligible

The base salary range above represents the low and high end of the Snooze salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Snooze’s total compensation package for employees.

At Snooze, we encourage Snoozers and Guests to show up as their true, authentic selves – because everyone has a seat at our table. We celebrate individuality and encourage our Snoozers to be their best selves every day. As a result, Snooze is proud to be an Equal Opportunity Employer. In accordance with applicable federal, state, and local laws, it is the policy of Snooze to recognize the essential rights of all applicants and Snoozers as individuals and to recruit, hire and promote the best-qualified person to do a particular job without regard to race, religion, sex, age, disability, national origin, or other protected classes. Our only consideration in selecting a person for a job is the person’s ability to perform the job in question.

The physical demands described are representative of those that must be met by a Snoozer to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship! This description is proprietary and confidential to Snooze HoldCo Inc.