Principal Product Marketing Manager -… at snapdocs · Location…

The U.S. mortgage market is a $14 trillion pillar of the economy — and much of it still runs on fax machines, overnight shipping, and manual workflows. Snapdocs is changing that. Our platform currently powers 20% of all real estate closings in the country, and we’re just getting started. We design workflow software and AI-driven automation that connects lenders, settlement teams, notaries, and investors — eliminating friction, reducing risk, and delivering a faster, simpler closing for every borrower. Our customers range from the largest mortgage lenders to independent title companies. They trust us because we solve real operational pain with empathy, rigor, and reliability. We’re backed by Sequoia, Y Combinator, and F-Prime, and we’re building for the long term. THE OPPORTUNITY The settlement market is three different audiences with three different problems. Enterprise title companies, independent closing professionals, and an emerging class of direct consumers are each navigating a market that's moving faster than the tools built to serve them. THE ROLE This PMM owns the full marketing motion across all three settlement audiences, and is building significant parts of it from scratch. Working with the Revenue Marketing Specialist, Field Marketing, and the Systems Director, this PMM sets strategy, owns the editorial agenda, builds out a competitive intelligence function, and shapes what the D2C motion looks like as it develops. There's no complete playbook for the consumer layer yet. This role is right for someone who finds that energizing rather than uncomfortable. WHAT YOU'LL DO Positioning and market intelligence - Own positioning and messaging for each distinct settlement audience: enterprise title companies, independent closing professionals, and the emerging D2C consumer segment. - Build a competitive intelligence function with a defined cadence, structured outputs, and regular stakeholder distribution. Product and leadership should rely on it. - Define distinct value propositions per audience. An enterprise title VP is moved by different things than an independent notary. - Partner with Product on roadmap prioritization, feeding market and buyer intelligence as a primary input. Campaign strategy and GTM - Translate positioning into segment-specific campaign strategy (channel mix, audience sequencing, test hypotheses) and work with the Revenue Marketing Specialist on execution. - Own the test-and-learn roadmap: define what hypotheses are running, what the learning goals are, and how results shape approach. - Own the settlement marketing calendar, budget allocation, and pipeline contribution targets. - Build the D2C acquisition strategy, from defining what problem Snapdocs solves for target consumers to how that story connects to the institutional narrative. Thought leadership and editorial - Own the editorial agenda across all settlement audiences: what topics Snapdocs should be known for in title and escrow, and how the brand shows up as it enters the consumer space. - Be the editorial judgment layer for settlement content. AI generates volume; this PMM decides what's worth publishing and whether it's genuinely differentiated. - Identify and activate internal subject matter experts as thought leadership voices. Cross-functional partnership - Work closely with the Settlement Revenue Marketing Specialist on channel priorities, signal interpretation, and a weekly read on what the data means. - Partner with the Systems Director on test infrastructure, measurement design, and the data architecture needed to track a multi-audience funnel cleanly. - Partner with Sales on pipeline stage messaging, competitive objection handling, and enablement materials. QUALIFICATIONS AND EXPERIENCE - 10+ years in B2B product marketing, with demonstrated ownership of positioning and messaging for a complex, multi-audience segment. - Genuine comfort with ambiguity and greenfield problems. The D2C motion doesn't have a complete playbook. - Strong strategic writer: can develop distinct voices and value propositions for fundamentally different buyer types. - Experience running market and competitive intelligence as a structured function, with defined cadence and stakeholder outputs. - Data fluency: able to interrogate results, dispute interpretations, and change strategic direction when warranted. - High ownership orientation. Gets energized by building from scratch. Preferred - Background in proptech, real estate technology, title, or mortgage. Familiarity with the closing process cuts ramp time significantly. - Experience building consumer or prosumer marketing motions from an institutional B2B base. Has worked the B2B2C model before. - AI-native working style: actively uses AI for research synthesis, content drafting, competitive analysis, and workflow automation, and has a clear point of view on where human judgment is irreplaceable. - Familiarity with community-led or product-led growth mechanics, relevant as the D2C and notary layers develop. SKILLS WE'RE LOOKING FOR Multi-audience mastery Can hold multiple distinct buyer personas simultaneously and build genuinely differentiated positioning for each, without letting the message blur into generic middle ground. Enterprise title VPs, independent closing professionals, and consumers require fundamentally different approaches. Commercial acuity Thinks in terms of pipeline and revenue outcomes. Understands how marketing maps to revenue stages across different buyer types, and brings that language naturally into partnerships with Sales. Competitive intelligence discipline Runs market and competitive intel as a structured function with cadence, outputs, and stakeholder distribution. Builds CI that product and leadership actually rely on. AI pragmatism Actively uses AI for research synthesis, content iteration, and competitive monitoring. Exercises sharp editorial judgment about when AI-generated content is off-brand, confidently wrong, or simply not worth publishing. COMPENSATION AND BENEFITS We believe in being upfront about pay. The base salary range for this role is determined by your work location and falls into one of our geographic compensation zones: - Zone 1 (San Francisco Bay Area, Seattle Metro, New York City): $208,000 - $235,000 - Zone 2 (All other U.S. locations): $182,000 - $207,000 Where you land within the range depends on your experience, skills, and how you'll make an impact in the role. In addition to base salary and variable compensation, this position includes meaningful equity and a comprehensive benefits package. Why Snapdocs We’re here to transform one of the most critical and complex industries in the world. That requires a team that is curious, driven, thoughtful, and practical. We value: - Product discipline and clear reasoning - Deep ownership of outcomes (not just tasks) - Straightforward, honest communication - Empathy for the people who use our software This is a place for people who want to solve hard, meaningful problems with real economic impact — not just ship features. JOIN US We’re expanding our product suite and the network it connects. To do that, we need people who are excited by complexity, energized by scale, and motivated to make a tangible dent in how the mortgage ecosystem works. If you’re hungry to learn, build, and lead — you’ll do the best work of your career here. To support our team, we offer a comprehensive & thoughtful benefits package for all full-time employees, which includes: - Excellent medical, dental, and vision coverage - 401(k) with up to 4% company match - 16 weeks of paid parental leave - Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles - Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles - Summer & Winter Break (~1-week each) + 9 Holidays per year - Healthcare and Dependent Care FSA - HSA Employer Contribution ($75-150 for individuals, $150-$250 for families) - $15K Family Building Benefit (lifetime limit) - Life and Disability Insurance - $1,500 Annual Lifestyle Stipend to support your well-being Please note: Part-time employees are not eligible for benefits at this time Snapdocs is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. California residents applying for positions at Snapdocs are subject to our candidate privacy policy. ( https://snapdocs.com/california-candidate-privacy/www.snapdocs.com/california-candidate-privacy http://www.snapdocs.com/california-candidate-privacy) https://snapdocs.com/california-candidate-privacy/