Sports Marketing Manager - Iberia at Skechers USA · Madrid

Sports Marketing Manager - Iberia Location: Madrid, Spain As our Sports Marketing Manager, you will be responsible for the day-to-day coordination and execution of Skechers Performance Sports Marketing across Iberia. You will act as the central hub between all areas of the department - including creative, trade marketing, media, social media, legal, and field teams - ensuring all events, activations, and community initiatives are delivered on time and on budget. In this role, you will manage the end-to-end organization and execution of events, athlete contracts, and brand activations, working closely with all internal teams and external partners to ensure flawless delivery across all programs. WHAT YOU’LL DO: Coordinate and execute day-to-day sports marketing activities for Skechers Performance in Iberia, ensuring all events, activations, and community initiatives are delivered on time and within budget. Act as the central cross-functional coordinator between all areas of the department (creative, trade marketing, media/performance, social media, legal/contracts, and field teams), ensuring smooth communication and alignment throughout execution. Plan and execute end-to-end sports marketing events and activations across key categories (Running, Football, Basketball, Padel, Golf), managing all logistics, timelines, and deliverables. Manage events and coordinate sports marketing agencies and external partners to ensure execution excellence. Collaborate with the Athlete Specialty Manager to support athlete-led activations, ensuring operational efficiency and consistency across all programs. Prepare and deliver marketing tools and training materials, coordinating internal and external trainings for retailers, partners, and internal teams when required. Track and report on marketing budget, KPIs, and event performance, creating and sharing event recaps, activation results, media coverage reports, and learnings to continuously improve future programs. Execute additional tasks and ad hoc projects linked to department and business needs, with a hands-on, solution-oriented approach. WHAT YOU’LL BRING Strong background in sports marketing with proven, hands-on experience in event planning, coordination, and execution. Excellent organizational and project management skills, with the ability to handle multiple events and activations simultaneously while meeting deadlines. Outstanding communication and cross-functional coordination skills, with a demonstrated ability to work across internal departments, agencies, and external partners. Highly detail-oriented and proactive, with a problem-solving mindset and a strong sense of ownership over deliverables. Genuine passion for sports and active lifestyle culture, with a solid understanding of performance sports communities. Proficiency in Microsoft Office tools (Excel, PowerPoint) for reporting, planning, and presentations. REQUIREMENTS: Bachelor's degree in Marketing or similar. High School diploma, BSc in Marketing, Business or Sports Marketing or relevant field is a strong advantage. 3 to 5 years experience in sports or performance marketing, with a strong focus on event execution and operational coordination. Fluency in English and Spanish (written and spoken) is required; proficiency in Portuguese is a strong advantage. Proven experience planning, coordinating, and executing events and activations within a marketing environment; broader brand or trade marketing exposure is a plus. Strong project management and organizational skills; experience managing cross-functional programs involving multiple stakeholders is essential. Ability to work in a fast-paced environment with flexibility to travel and work weekends when needed. Excellent interpersonal and relationship-building skills; an existing network within sports communities, agencies, or retail partners is a plus. About Skechers Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations. Be You - Feel Welcome Skechers recognises the importance and power of diversity within our business. We ensure that our people processes are fair, transparent and promote equality of opportunity for all employees and job applicants. Reasonable accommodations may be made to enable individuals with disabilities or health conditions, who are otherwise qualified for the job position, to perform the essential functions as detailed above.