Senior Social Media Data & AI Specialist (m/f/d) at Sixt GmbH · Lisbon

Job Description

We are looking for a Senior Social Data & AI Specialist (m/f/d) to join our team at SIXT. In this role, you will drive the data-led expansion of our social media ecosystem with a strong focus on Instagram and TikTok (US market), combining performance marketing, social insights, and AI solutions to scale impact and automate workflows. You will own social growth, media planning, and performance optimization while building AI-powered dashboards and scalable content strategies. Working closely with internal teams and external partners, you will ensure measurable success and continuously push innovation in social media through AI. If you are analytical, forward-thinking, and passionate about using data and AI to elevate social performance, join Team Orange!

This role requires regular travel to Germany (approximately once per month) to collaborate closely with the team on-site.

YOUR ROLE AT SIXT

• You drive growth and media strategy for Instagram and TikTok (US focus), including daily paid boosting, budget planning, and performance optimization
• You analyze campaign and content performance continuously, delivering actionable insights and creating reports for internal and external stakeholders
• You design and implement AI-powered dashboards for cross-channel monitoring and conduct regular AI-based performance reviews
• You develop AI-driven solutions for content strategy, automation, posting planning, and scalable distribution across social platforms
• You build and optimize AI applications in community management and customer service while ensuring high-quality user experience
• You manage and collaborate with external partners (e.g. Meta, TikTok), troubleshoot platform issues, and act as the main contact for stakeholders

YOUR SKILLS MATTER

• Experience You have a degree in Marketing, Media, Data Analytics, Business Informatics, or similar, with 3+ years in social media and/or performance marketing
• Social & Performance Expertise You bring strong knowledge of Instagram and TikTok growth strategies, KPIs, attribution models, and paid social optimization
• AI & Technology You have hands-on experience with AI tools (e.g. dashboards, automation, chatbots) and a solid understanding of digital ecosystems and APIs
• Data Skills You are highly analytical, confident working with data and reporting tools such as Excel, Sheets, or social analytics platforms
• Soft Skills You work proactively, in a structured and self-driven manner, with strong communication and stakeholder management abilities
• Mindset & Language You are curious about innovation, especially AI in social media, and are fluent in English (additional languages are a plus)

WHAT WE OFFER

• The SIXT Lisbon Experience Two of Lisbon's most exciting hubs — Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações — are where you'll find your new home base. Expect a fast-paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same
• Community & International Environment Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office
• Flexibility & Modern Work Setup Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best
• AI at your fingertipsFrom day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve
• Time Off & Wellbeing Enjoy 28 vacation days per year, an additional day off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge
• Everyday Benefits Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day
• Employee PerksGet exclusive rates on all SIXT services, with special discounts extended to your family and friends. Because great perks are even better when you can share them

Additional Information

About us:

We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!