Digital Designer, Podcasts at Sinclair Inc. in Santa Monica, CA

Digital Designer, Podcasts

Location: Santa Monica, CA, United States

Sinclair, Inc. is quickly emerging as one of the leading media companies producing highly engaging sports content across digital platforms and beyond. The company is home to some of the top sports podcasts, including “Cousins with Vince Carter and Tracy McGrady,” “The Triple Option with Urban Meyer, Mark Ingram II, and Rob Stone,” “Unfiltered Soccer with Landon Donovan and Tim Howard,” “Post Moves with Candace Parker and Aliyah Boston,” and “Style of Play with Julie Ertz and Kealia Watt,” as well as a network of team-focused podcasts, with more shows slated for 2026 and beyond. With a reach of over 180 local broadcast stations and tens of millions of social followers, Sinclair, Inc. continues to partner with high-profile talent to create premium content and build engaged communities across all platforms.

We’re looking for a Digital Designer, Podcasts to support our growing podcast portfolio and play a key role in bringing our digital programming to life. If you have a deep passion for sports, graphic design, social media, and visual branding, this could be the perfect opportunity for you. Candidates must have a strong digital design background, with experience conceptualizing and executing content across social media, YouTube, and video production, while developing scalable design systems and brand identities. The ideal candidate will create unique, platform-optimized content that elevates content across channels, establishes visual standards, and drives audience. Expert level experience with graphic and motion design, Adobe Creative Suite, and a strong understanding of social platforms and YouTube, are required.

This role sits within Sinclair’s Corporate Graphics department, working alongside a centralized creative team and developing visual identities and promotional assets across digital, social, streaming, and broadcast platforms.

** Please provide samples of your work with your application **

What You’ll Do

• Collaborate with Producers, Social Strategists, marketing, and leadership on shaping the visual identity of content across all platforms, including YouTube, TikTok, Instagram, Facebook, Threads, and X

• Own and evolve the creative standards across the network, establish scalable design systems that create a consistent, premium look while maintaining brand identity

• Lead the visual conceptualization of new podcast and channel launches, developing creative vision across YouTube, social, and digital platforms through branding, color systems, typography, motion graphics, and other visual assets

• Create reusable designs, including social templates, YouTube thumbnails, motion packages, lower thirds, quote cards, recurring segments, and more

• Align with brand partners to design creative for sponsorship elements (branded social content, etc.) adhering to campaign requirements

• Design high-impact static and motion graphics for podcast promotion, branded content campaigns, breaking news, talent moments, live events, and tentpole moments

• Optimize creative assets for each platform, applying best practices for aspect ratios, typography, safe zones, captions, and platform-specific performance

• Collaborate with producers, editors, and social leads to concept visual storytelling around tentpole moments, live events, and original content

• Ensure visual consistency across all shows and with Corporate Graphics standards, while adapting designs to each podcast’s unique brand identity

• Build and maintain organized design libraries, templates, and brand guidelines to improve collaboration and efficiency

• Manage incoming requests and priorities through Corporate Graphics’ project management system, communicating deadline risks proactively

• Design thumbnails optimized for YouTube CTR and platform-specific performance; analyze data to continually refine strategy that improves engagement

• Stay current on social media and creator trends, sports news, typography styles, AI-powered tools, meme formats, and platform design shifts

• Other duties as assigned

Who You Are

Requirements

• 4-6 years of professional graphic, digital, and motion design experience (sports, entertainment, media, or digital-first brands preferred)

• Strong portfolio showcasing social-first design work, including full brand systems, digital campaigns, static graphics, motion assets, and thumbnails

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign required; After Effects, Premiere Pro strongly preferred)

• Demonstrated experience creating scalable creative systems, templates, and brand packages

• Strong understanding of social platform creative best practices, typography, color theory, and brand consistency across all platforms

• Experience partnering with cross-functional teams to translate creative strategy into high-performing visual assets

• Ability to work in a fast-paced, deadline-driven environment (including nights/weekends during major events)

• Strong attention to detail and ability to manage multiple projects simultaneously

• Motion graphics and animation skills for short-form video and social content

• Knowledge of current sports culture, trends, and digital storytelling formats

• Experience working inside an established enterprise brand system and applying it across multiple sub-brands

• Experience with digital asset management systems and maintaining shared design libraries

• Proven ownership of projects from concept through final delivery

Preferred Qualifications

• Experience working with sports leagues, teams, or sports media brands

• Familiarity with AI-powered creative tools

• Experience designing YouTube thumbnails optimized for click-through performance

• Understanding of social analytics and how visual design impacts engagement

• Experience on a centralized or shared creative services team supporting multiple internal stakeholders

• 3D design experience (Cinema 4D or similar)

• Presentation design, print, or out-of-home experience in addition to digital

• Comfortable mentoring junior designers and sharing techniques and workflow improvements across a department

• A consultative approach with internal partners: understanding their objectives and recommending the best creative solution rather than just executing the request

• Design experience spanning broadcast and linear television in addition to digital platforms

• Experience with an enterprise project management or work order system (Workfront or similar)

The base salary compensation range for this role is $75,000 to $90,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.