Customer Analytics Manager, Activations &… at SimpliSafe · Richmond

About SimpliSafe We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here. We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our office on two core days, typically Tuesday, Wednesday or Thursday, to work together in person, and teams can choose where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done. Why are we hiring? Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure. Job Description As a leader on the Customer Analytics team, reporting to the Head of Customer Analytics, this role will help shape the strategy of Activations & Adoption at SimpliSafe and tell that story to influence C-suite and board-level decisions. You will own analytics across device setup, hardware adoption, subscription activation, and ongoing customer engagement — including signals like app usage, arming behaviors, camera utilization, and RMR growth. This role leads a team responsible for building and maintaining the reporting, experimentation frameworks, and forecasts for some of the department's most critical metrics, and requires close cross-functional collaboration with Customer Lifetime Value, Acquisition, and Operational teams. Key Responsibilities: Own analytics across device setup, hardware adoption, subscription activation, and engagement — translating complex, multi-domain data into clear narratives that drive business decisions at the C-suite and board level. Develop and maintain an Activations & Adoption Analytics roadmap through close partnership with Customer Lifetime Value leadership to maximize the value being driven by the team. Define success criteria for key initiatives and lead measurement design end-to-end — including A/B and multivariate experiment design, statistical methodology selection, and clear interpretation of results for business stakeholders. Champion the adoption of AI-assisted analytics workflows — including LLM-based tools, automated insight generation, and AI-augmented analysis — to increase the team's analytical throughput and the depth of insights delivered to the business. Create reports and data-driven presentations with impact; identify trends in data and translate findings into compelling formats including text, charts, graphs, and dashboards. Lead strategic analytics efforts from definition through implementation, managing stakeholders and collaborating effectively across diverse cross-functional teams. Serve as an expert in business performance management, partnering with business owners to define, implement, and continuously improve core KPIs. Develop analysts through coaching, structured feedback, and meaningful stretch assignments — building a team that grows in both technical capability and business influence over time. Qualifications 5+ years of experience in Analytics BA/BS degree or comparable experience; MBA a plus Demonstrated experience managing and developing analytical teams Proven ability to design, execute, and interpret experiments (A/B, multivariate) with statistical rigor — and to coach others to do the same Excellent communication skills; able to translate complex quantitative findings into compelling, actionable narratives for non-technical audiences including senior leadership Demonstrated ability to partner with business leads and non-technical stakeholders using data to influence key decisions Working experience with AI tools (e.g., Claude, Hex AI, or similar) — not just as a user, but with a genuine point of view on how AI changes what's possible for an analytics team Experience with data visualization tools such as Tableau a plus Must be both a doer and a thinker — we move fast and everyone rolls up their sleeves What Success Looks Like in Year One A clearly owned and trusted Activations & Adoption KPI framework that stakeholders rely on for decision-making A functioning experimentation pipeline with consistent, rigorous measurement design A number of meaningful AI-assisted workflows embedded in team routines that demonstrably increases throughput or insight quality A team that has grown in capability and that business partners actively seek out as strategic advisors — not just reporters What Values You’ll Share Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them. Aim High - Always challenging ourselves and others to raise the bar. No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style. One Team - Taking a highly collaborative approach to achieving success. Lift As We Climb - Investing in developing others and helping others around us succeed. Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment. What We Offer A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families (For more information on our total rewards please click here) Free SimpliSafe system and professional monitoring for your home. Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change. The target annual base pay range for this role is $127,700 - $170,200. This target annual base pay range represents our good-faith estimate of what we expect to pay for this role. We use a market-based compensation approach to set our target annual base pay ranges and make adjustments annually. We carefully tailor individual compensation packages, including base pay, taking into consideration employees’ job-related skills, experience, qualifications, work location, and other relevant business factors. Beyond base pay, we offer a Total Rewards package that may include participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits. More details can be found here. We’re committed to fair and equitable pay practices, as well as pay transparency. We regularly review our programs to ensure they remain competitive and aligned with our values. We wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives, backgrounds, and experiences. We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact careers@simplisafe.com.