Simantel→
Digital Business Analyst (DBA) at Simantel in Peoria, IL
ExperiencedHybridFull-timePeoria, IL$53k–$80k/yr
Skills
google analyticssprout social
Job Description
Digital Business Analyst (DBA)
Salary Range: $53,000 - $80,000 annually
Apply by: April 13, 2026
This salary is based on experience and qualifications, in alignment with the level of responsibility assigned. This role offers opportunity for professionals at various career stages to contribute meaningfully and grow within our organization. For a list of our benefits please click here.
This is a Hybrid/local position. If you are local to central Illinois, this job requires you to work in the Peoria, IL office Tuesday, Wednesday, Thursday with the option to work from home Monday and Friday.
As a Digital Business Analyst, my objective is:
To ensure all Simantel work meets the strategic and operational requirements of our clients and the agency.
The outcomes I need to produce for clients are:
The outcomes I need to produce for the agency are:
To produce these outcomes, I need to:
The skills and abilities I require are:
By applying to Simantel and uploading your resume, you are opting-in to receive communications from Simantel regarding your application.
Simantel offers an attractive compensation package, which includes competitive salary, 401(k) plan, PTO, flexible work arrangements, holiday pay and a comprehensive benefits program.
We are an equal opportunity employer committed to a diverse and inclusive workforce. We encourage anyone interested to apply and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Simantel is not currently hiring individuals for this position who require sponsorship under U.S. immigration laws to be lawfully employed.
Salary Range: $53,000 - $80,000 annually
Apply by: April 13, 2026
This salary is based on experience and qualifications, in alignment with the level of responsibility assigned. This role offers opportunity for professionals at various career stages to contribute meaningfully and grow within our organization. For a list of our benefits please click here.
This is a Hybrid/local position. If you are local to central Illinois, this job requires you to work in the Peoria, IL office Tuesday, Wednesday, Thursday with the option to work from home Monday and Friday.
As a Digital Business Analyst, my objective is:
To ensure all Simantel work meets the strategic and operational requirements of our clients and the agency.
The outcomes I need to produce for clients are:
- Clients achieve their target outcomes from their work with us
- Ensure our work meets strategic, operational, and compliance requirements of the client
- Ensure all reporting from various digital marketing platforms including websites, social, media, email campaigns, and paid advertising channels is reviewed, aggregated, and validated for accuracy prior to client receipt
- Monitor campaigns for performance and work with the Strategist and channel partners to optimize campaigns based on client goals
The outcomes I need to produce for the agency are:
- Develop measurement frameworks to track key performance indicators (KPIs)
- Define media, reporting, marketing automation, and information architecture requirements with regards to best practice and client regulations for each project
- Inform strategic recommendations through audits, inventories, tracking plans, and technical artifact development
To produce these outcomes, I need to:
- Develop a comprehensive understanding of Simantel policies, procedures, and standard workflows across all service lines
- Partner with Strategists to understand recommended approach and translate that into actionable plans
- Document requirements and ensure adherence to workflow process and dependencies
- Support content publishing
- Stay update on industry trends within digital channels including web standards (user interface standards, privacy, tracking, usability, and accessibility), paid and owned media channels, and marketing automation
The skills and abilities I require are:
- Demonstrated competency in web analytics tracking and implementation including page and event level data
- Foundational understanding of paid and owned media channels
- Experience working with diverse teams including technical team members and specialists in the following disciplines: developers, media buyers, marketing automation consultants and configuration specialist
- Attention to detail and experience managing projects with multiple interconnected steps and dependencies
- Experience developing technical and functional requirements
- Strong problem-solving skills and the ability to think critically and creatively
- Proven experience as a Business Analyst or similar role, preferably in a digital marketing or agency setting
- Google Analytics Certification
- Sprout Social Certification
- How to document requirements within the framework of our templates
- Prioritization of assigned tasks based on project deadline
- In partnership with Project Planners, defining how to tackle a project and the associated timelines
- Demonstrated understanding and application of client requirements
- Adoption of agency workflow, templates, and compliance procedures
- Independently acting as a Digital Business Analyst on assigned accounts
- Developing strong working relationships with Project Planners to support project tracking and dependency management
- Delivering projects on deadline that meet client and agency requirements and achieve client desired outcomes
- Developing strong working relationships across service lines to support continued optimization of workflow
By applying to Simantel and uploading your resume, you are opting-in to receive communications from Simantel regarding your application.
Simantel offers an attractive compensation package, which includes competitive salary, 401(k) plan, PTO, flexible work arrangements, holiday pay and a comprehensive benefits program.
We are an equal opportunity employer committed to a diverse and inclusive workforce. We encourage anyone interested to apply and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Simantel is not currently hiring individuals for this position who require sponsorship under U.S. immigration laws to be lawfully employed.