Director, New Ventures & Commercial Development at SIGMA-US · Atlanta

Position Overview

The Director of New Ventures & Commercial Development will lead strategic business expansion efforts across regional retail markets and emerging channels. This role is responsible for building commercial infrastructure in under-penetrated territories, developing scalable go-to-market frameworks, and unlocking new growth opportunities.

This leader will design and execute high-impact growth strategies, establish strong external partnerships, and collaborate cross-functionally to bring innovative products and commercial models to market. The role requires a forward-thinking, results-driven executive with deep experience in CPG sales, market expansion, and channel development.

Key Responsibilities

New Business Development & Revenue Growth

• Identify, prospect, and secure new regional retail partnerships across grocery, mass, club, convenience, and specialty channels
• Build and manage a robust new business pipeline from initial outreach through full-scale activation and expansion
• Develop tailored commercialization strategies, including assortment planning, promotional support, and trade investment alignment
• Establish and maintain executive-level relationships with buyers, category managers, and key decision-makers

Market Expansion & Commercial Infrastructure

• Conduct market and whitespace analysis to identify high-potential, underdeveloped geographies and channels
• Design and implement scalable commercial infrastructure, including distributor partnerships, broker networks, and field coverage models
• Ensure operational readiness for new market entry, including supply chain alignment, fulfillment, and in-store execution support
• Develop repeatable frameworks to scale both new ventures and existing operations

Channel & Go-to-Market Strategy

• Analyze competitive activity and evolving shopper behavior to identify emerging channel opportunities
• Develop channel-specific strategies, including pricing architecture, pack formats, and promotional frameworks
• Partner with Marketing, Innovation, R&D, and Insights teams to drive relevant, market-ready product innovation

Performance Leadership & Executive Reporting

• Own and deliver against new business growth targets, including annual and quarterly objectives
• Provide executive-level reporting on pipeline health, forecasting, and territory performance
• Represent the organization at industry events, trade shows, and retail summits to enhance brand presence and partnerships

Leadership & Team Development

• Build, lead, and develop a high-performing, cross-functional team focused on growth and innovation
• Foster a culture of accountability, agility, and commercial excellence
• Influence and collaborate across internal teams to align strategy and execution

Qualifications

Required

• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience)
• Significant progressive experience in CPG food sales, with a demonstrated track record in new business development
• Proven leadership experience with responsibility for building and leading high-performing teams
• Experience activating non-traditional channels (e.g., foodservice, e-commerce, convenience, ethnic retail, value retail)
• Experience developing distribution models, pricing strategies, and go-to-market frameworks
• Bilingual proficiency in English and Spanish (written and verbal)

Preferred

• MBA or advanced business degree
• Experience working within multicultural or ethnic retail channels, particularly Hispanic or international formats
• Proven success launching new products or brands within regional retail environments

Key Skills & Capabilities

• Strong ability to identify and penetrate new markets and channels in competitive environments
• Deep understanding of broker and distributor network management
• Expertise in building and executing commercial strategies in underdeveloped or emerging territories
• Proficiency with syndicated data tools (e.g., IRI/Circana, Nielsen) and category management principles
• Exceptional relationship-building skills across external partners and internal stakeholders
• Executive-level communication and presentation skills, with the ability to influence diverse audiences
• Highly self-directed, with the ability to operate independently in a fast-paced, field-based environment
• Strong analytical and problem-solving capabilities

Work Environment & Travel

• Willingness and ability to travel extensively, up to an estimated 50%

Physical Requirements

This role operates in a standard office and field environment and requires the ability to perform routine physical activities including standing, sitting, walking, and occasional lifting of materials up to 20 pounds.

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance
• And more......

Equal Employment Opportunity Statement

Sigma Foods and the Bar-S brand are Equal Opportunity Employers. We are committed to providing equal employment opportunities to all applicants and employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other status protected by federal, state, or local law.