Content Team Lead at SiGMA Group in Remote

Role Overview 

You are an experienced and driven Content Team Lead to manage and inspire a team of content writers within the iGaming space. This role focuses on content production, team performance, and delivering engaging, high-quality content that supports acquisition, retention, and brand growth. 

You’ll be responsible for guiding writers, shaping content output, and ensuring consistency across a wide range of content types, including SEO-driven articles, reviews, and game specific content. 

Key Responsibilities 

Team Leadership & Management 

• Lead, mentor, and manage a team of content writers, ensuring consistent output and quality 

• Set clear goals, KPIs, and deadlines aligned with business objectives 

• Conduct regular 1:1s, performance reviews, and training sessions 

• Foster a collaborative, creative, and accountable team environment 

Content Production & Delivery 

• Oversee the planning, creation, and delivery of content across multiple channels 

• Ensure all content is on-brand, engaging, and tailored to target audiences 

• Manage content calendars and prioritize workloads effectively 

• Step in to write or edit content when needed 

Content Strategy Execution 

• Work closely with the SEO team to execute content strategies 

• Translate briefs and data insights into actionable content plans 

• Ensure content supports traffic growth, conversion, and retention goals 

Quality Assurance 

• Review content to ensure clarity, accuracy, tone consistency, and adherence to guidelines 

• Maintain and evolve editorial standards and writing frameworks 

• Provide constructive feedback to continuously improve writer performance 

Performance Tracking & Optimization 

• Identify trends, opportunities, and areas for improvement 

• Optimize existing content based on data insights 

Cross-functional Collaboration 

• Partner with design, product, and marketing teams for integrated campaigns 

• Support localization and multi-market content initiatives 

• Align content output with broader brand and commercial goals 

What Success Looks Like 

• A motivated, high-performing team consistently meeting deadlines 

• Engaging, high-quality content that drives measurable results 

• Clear, scalable content processes and workflows 

• Strong collaboration across teams and departments 

• Continuous improvement in both team performance and content output