Senior Consultant - Lifestyle & Consumer Goods at SIA in Hong Kong, hk

Company Description

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.

In 2024 we announced our exciting partnership with Blackstone as our first financial investor since inception to support our company’s continued growth. We have also been ranked by Vault as a Top 20 Consulting Firm to work for in the APAC region for 2025.

Job Description

Shape the future of Luxury, FMCG & Retail industries.

At Sia, we work with leading luxury Maisons, consumer brands, retailers and hospitality providers to design their future — from high-level strategy to hands-on implementation. As a Strategy & Transformation Consultant, you’ll work with senior business stakeholders to define and deliver initiatives across corporate strategy, product, marketing, commerce and operations – all of it underpinned by cutting-edge digital, data & AI capabilities.

This is a multi-tool role where business curiosity and strategic thinking allied with technology innovation bring the transformation to life. Your focus is not limited to one function — instead, you will help clients connect the dots across departments and deliver lasting impact.

You will:

• Work on strategic challenges: from defining brand positioning or portfolio strategies to reshaping go-to-market models
• Support transformation programs: omnichannel strategy, pricing optimization, category development, operating model redesign and digital transformation
• Conduct qualitative and quantitative analyses to bring actionable insights to clients
• Contribute to project framing, client interviews, benchmarking, and the co-creation and delivery of our recommendations
• Operate in agile, multidisciplinary teams, often with exposure to C-level management

Projects span a wide range of topics — brand strategy, innovation, customer journeys, category growth plans, new distribution models, and more — always tailored to what drives value for the client.

Qualifications

You have the following qualifications:

• 2-5 years of experience in consulting, corporate strategy, or a strategic role in a luxury, consumer goods or retail company. Those with less experience may be considered for a more junior position
• Strong analytical skills and a good sense of prioritization
• A fast learner who thrives on diverse challenges and changing environments
• You can switch between strategic vision and operational detail — and speak both business and numbers fluently
• Hands-on experience leveraging AI tools (e.g., GenAI, analytics, automation) to deliver consulting engagements or projects
• Fluency in English is a must. Knowledge of Cantonese and/or Mandarin highly advantageous
• A good understanding of the luxury / consumer goods / retail ecosystem (brands, business models, consumer trends) is a strong plus

Additional Information

This will be the right role for you if you like to:

• Be involved in challenging strategic projects with leading banks and financial institutions
• Be client-facing and have autonomy in your role
• Be part of a dynamic, multi-cultural and fast-growing team
• Grow your career with a company that is performance driven

Sia Partners is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.