Associate Director, Paid Media & Growth at Sia in New York, NY

Company Description

About Sia Experience

Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, SiaX is a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.

At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation.

Job Description

Location: New York, NY

As Associate Director of Paid Media & Growth, you will drive growth across paid for several clients in SiaX/Ready Set Rocket’s portfolio — owning strategy and execution across Paid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube), with oversight of programmatic, and bridging into adjacent growth levers like CRO, landing page optimization, and measurement. This is a hands-on-keys role for a senior practitioner who is still in-platform regularly — building, launching, optimizing, and reporting on campaigns themselves — while collaborating with and providing top-level direction for our Paid Media team.

You'll report to the Senior Director of Paid Media and partner cross-functionally with creative and analytics teams, as well as senior client stakeholders to translate performance into clear growth narratives, budgets, forecasts, and roadmaps that connect spend to business outcomes.

Your Impact

• Own day-to-day strategy and management oversight across channels including Paid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube) for a portfolio of B2C and B2B clients — directly building, launching, optimizing, and reporting on campaigns in-platform, with oversight of programmatic activity executed by a dedicated in-house lead.

• Collaborate with the Creative Performance and Creative teams to brief, test, and adapt messaging and creative for the US and international markets which may include broader North America, Africa, LATAM, EU, and APAC.

• Serve as a senior client-facing voice: present strategies, account growth narratives, and forecasts to senior client stakeholders. Set clear expectations when strategy shifts are required, before, during, and after execution.

• Develop growth roadmaps that sequence channel investment across paid, identify new acquisition and LTV opportunities, and partner with CRO and analytics to connect paid into landing page and on-site conversion improvements across the funnel.

• Drive forecasting, budget reconciliation, and scenario planning to inform investment decisions and anticipate performance against KPIs.

• Lead the team on attribution, measurement frameworks, and testing programs that connect paid media to business outcomes.

• Stay ahead of platform changes, attribution shifts, and martech innovation, including AI tools, applying best practices across the portfolio.

What Success Looks Like

• Campaigns meet or exceed KPI, ROI, and budget pacing targets across domestic and international markets, with consistent month-over-month learning and optimization.

• Clients view you as a trusted senior partner — performance stories are executive-ready, forecasts are credible, and strategy changes are explained in business terms with expectations set in advance.

• Channels are managed cleanly and rigorously in-platform, with a tight feedback loop between hands-on execution and strategic decisions.

• Growth roadmaps align internal teams and clients around shared priorities, accelerating cross-functional execution and scaling progress.

• Forecasts, scenario plans, and performance reports anticipate challenges and opportunities, maintaining stakeholder confidence through periods of change.

Qualifications

• 8+ years of paid media experience, with hands-on proficiency across Meta, TikTok, YouTube, Google Ads, and Microsoft Ads; hands-on programmatic self-serve experience (e.g., DV360, The Trade Desk) a plus.

• Senior practitioner who drives growth across paid channels rather than depth in a single one — still in-platform regularly, comfortable owning campaign builds, optimizations, and reporting directly across Search and Social, not just guiding others' work.

• Experience managing paid media for both B2C and B2B clients.

• International campaign experience, with comfort adapting strategy across regional markets; familiarity with Africa, the Philippines, LATAM, EU, or APAC a plus.

• Working knowledge of programmatic platforms sufficient to provide oversight (hands-on execution not required).

• Strong analytical toolkit — attribution modeling, GA4, dashboards, forecasting, and scenario planning.

• Familiarity with CRO, landing page optimization, and on-site measurement — able to partner with CRO and analytics teams to connect paid performance to full-funnel outcomes.

• Proven ability to develop and present executive-ready growth narratives, performance stories, and forecasts to senior client stakeholders.

• Strong communicator, particularly around explaining strategy changes and setting expectations with clients.

• Agency or performance marketing background preferred.

• Must be based in NYC metro area to be considered for the role

Additional Information

All your information will be kept confidential according to EEO guidelines.

Sia Partners is an equal opportunity employer. At Sia Partners, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.