Sherwin-Williams→
Digital Marketing Specialist, Content at Sherwin-Willia… · Cleveland
Skills
Job Description
Sherwin-Williams Global Architectural Marketing is in search of a Digital Content Author Marketing Specialist with 3 - 4 years of professional digital marketing experience. The Digital Content Marketing Specialist will work within a robust eBusiness team to provide content development support for strategic digital content experiences and marketing initiatives to improve the Sherwin-Williams brand presence and performance as well as our customers’ experience online, improve organic traffic and support sales both online and in-stores.
This role will contribute to enhancing Sherwin-Williams’ online brand presence and customer experience by overseeing content authoring, optimization, and publishing across key digital platforms. Oversight of this strategy through partnerships with content authors, cross-functional partners, and agency teams, this role will drive efforts to improve organic traffic, enable sales both online and in-store, and ensure accurate, high-quality digital experiences.
This position is well suited for a professional with 3 – 4 years of content authoring experience looking to oversee content authoring strategy across several digital properties within a business division.
Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.
Responsibilities
- Maintain training on Adobe digital content solutions and maintain continual expertise through partnerships with internal and agency subject matter experts and Adobe Learning Center education providers to maintain a continual expert-level knowledge of authoring capabilities, functions and best practices
- Provide authoring support for web experiences across the GAM portfolio through use of Adobe Experience Manager in support of business objectives and in support of continual customer experience improvements
- Adhere to efficiency principles of content authoring strategy through strategic mapping of experience fragments, templatization, use of dynamic media, adaptive forms, DAM strategy, etc.
- Support optimization processes for site content to ensure availability of accurate and consistent information across online customer experiences and touchpoints with a focus on optimization toward SEO/AEO
- Work cross-functionally with eBusiness teams, Analytics, Data Driven Experience (DDX), Digital Ops and IT to support the business and our customers through AEM to improve authored experiences, support digital product integrations and rollouts, gain improved visibility of engagement through data, capture leads, and increase organic traffic on Sherwin-williams.com
- Support on-page and technical Search Engine Optimization (SEO/AEO) authoring requirements that manifest through AEM content development
- Support app messaging solution, Airship, for ongoing development and scheduling of promotional messaging and communications
- Support for Retail Media Network and Digital Alliance promotional calendar, supporting content development and scheduling of placements and tagging
- Develop and publish content through Adobe Target in support of targeting strategy, site segmentation, launches and support for lifecycle of Target placements
- Cultivate ongoing knowledge and expertise on emerging Adobe content management and personalization solutions, facilitating team training and competency across internal authoring support team
Qualifications
Education: (GENERALLY, IF RELEVANT EXPERIENCE IS ACCEPTABLE, THE CANDIDATE MUST HAVE THREE YEARS OF WORK EXPERIENCE FOR EVERY ONE YEAR OF COLLEGE EDUCATION REQUIRED)
Required:
- Bachelor's degree
- Experience administering and working within content management systems (CMS)
- Understanding of digital marketing sphere consisting of digital content and creative development, SEO, SEM, paid support, social media, email marketing, analytics, etc
- Ability to gather and synthesize conclusions from multiple sources of input (data, from business stakeholders, client research, design, best practices, etc)
- Experience managing a content or marketing calendar
- Experience using digital analytics solutions; Google Analytics, Adobe Analytics, etc
- Experience administering and working within content management systems (CMS)
- Experience using digital analytics solutions; Google Analytics, Adobe Analytics, etc
- Exceptional verbal and written communication and project leadership skills, especially manager-level communication and the ability to tell a compelling story.
Preferred:
- Ecommerce experience
- Experience with Adobe solutions, primarily Experience Manager (AEM)
Company
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.