Shashwath Solution→
Salesforce Marketing Cloud Developer at Shashwath Solution in Pune
ExperiencedOn-sitePune
Skills
Salesforce Marketingrestcsssalesforce platformdata analysissalesforce technologybootstrapjavascript
Job Description
Years of Experience:
Salesforce Marketing Cloud Experience 5+ Years
Overall Salesforce Experience 8+ years
Preferred Certifications:
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Developer
Key Responsibilities
Salesforce Marketing Cloud Experience 5+ Years
Overall Salesforce Experience 8+ years
Preferred Certifications:
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Developer
Key Responsibilities
- Salesforce Marketing Cloud and Journey Builder (SFMC)
- o Leverage expertise in SFMC to execute multi-channel marketing campaigns in email, SMS, social media, Push Notifications and more.
- o Develop customer segmentation strategies to target marketing efforts to specific populations.
- o Work with Marketing teams closely to translate the goals of marketing initiatives into strategic campaigns, providing technical guidance, and ensuring smooth execution.
- Additional Expertise
- o Meet business requirements in terms of integrations to other systems, such as unique channel API integrations.
- o Translate complex technical concepts into necessary implementation detail and vice versa, translate those concepts to stakeholders in a digestible way.
- o Serve as senior level developer for Salesforce.com
- o Develop high quality, scalable customized solutions within the Salesforce platform to support critical business functions and meet project objectives, requirements and company goals
- o Contribute to the entire development cycle (analysis, design, code, test, initial pilot/production launch, deploy and production support)
- o Should be able to work in a multi-vendor environment and able to adapt to the changing needs
- o Remains current on new Salesforce features and functionality and provides recommendations for process improvements
Competencies:
- Bachelors degree or equivalent level of industry experience in a technical role, developing deep expertise in Salesforce technologies.
- Strong understanding of customer journey mapping, segmentation within Salesforce, and marketing automation strategies.
- Proficiency in configuration and customizations within the Salesforce platforms
- Experience with data analysis and A/B testing, including interpretation of metrics.
- Solid understanding of Salesforce platform, features and governor limits
- Strong understanding of Salesforce best practices and design patterns
- Strong understanding of relational database concepts and designs
- Experience working with VisualForce pages, Lightning, Apex programming
- Experience working with integrating 3rd party systems with Salesforce and various web technologies (HTML5, CSS3, jQuery, Javascript, JS frameworks like Angular, Bootstrap) preferred
- Experience using SOAP, REST and other communication protocols and mechanisms
- Experience in Agile development preferred