Manager, Go to Market Excellence at Shake Shack · Home…

Manager, Go to Market Excellence

Location: Home Office, 225 Varick Street Suite 301, New York, NY 10014 · Hybrid

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Eligible Locations: NYC Support Center or ATL Support Center

Job Summary

Shake Shack is entering an exciting phase of growth, requiring increasingly sophisticated commercialization enablement across our Shacks, digital channels, and guest experiences.

The Manager, Go-to-Market Excellence is responsible for translating approved business strategies into exceptional guest experiences. This leader owns cross-functional commercialization from initiative approval through national launch, ensuring every activation is coordinated across the organization, communicated effectively, and delivered consistently across every guest touchpoint and channel.

Working across Brand Creative, Culinary & Calendar, Digital Product, Channel Marketing, Technology, Operations, Supply Chain, Finance, Restaurant Excellence, Communications, and Training, this role serves as the central integrator responsible for aligning timelines, managing dependencies, resolving execution risks, and driving organizational readiness.

The role extends beyond LTO menu activation to include value platforms, digital capabilities, promotional offers, partnerships, loyalty initiatives, restaurant activations, and other strategic business priorities.

Essential Job Duties and Responsibilities:

Commercialization Leadership:

• Own end to end GTM (go-to-market) activation for business initiatives from approval through national launch.
• Translate marketing strategy into detailed execution plans across every guest touchpoint and marketing channel.
• Develop integrated launch plans that align marketing, operations, digital, technology, training, communications, supply chain, finance, and restaurant teams.
• Ensure every initiative is guest-centric, operationally executable, and delivered with excellence.

Guest Experience & Channel Activation:

• Ensure consistent execution across in-Shack, kiosk, app, web, third-party delivery, CRM, media, packaging, merchandising, training, and restaurant operations.
• Coordinate launch readiness across every guest touchpoint to create a seamless omnichannel experience, including documenting an omni-channel GTM plan.
• Partner with Digital Product and Technology teams to ensure digital experiences support business objectives.
• Partner closely with Brand Marketing teams to ensure execution reflects the intended guest experience.

Process & Program Management:

• Serve as the central point of coordination across key approved workstreams.
• Establish an evolved GTM process including integrated project plans, timelines, milestones, dependencies, and decision logs.
• Lead recurring commercialization meetings and executive readiness reviews.
• Identify execution risks early and proactively develop mitigation plans.
• Manage changes in scope, priorities, and launch timing while maintaining organizational alignment.

Launch Readiness & Continuous Improvement:

• Lead GTM launch readiness reviews and establish clear go/no-go criteria.
• Capture post-mortem launch learnings across business functions and identify opportunities to improve commercialization processes.
• Continuously refine tools, templates, governance, and ways of working to improve speed, clarity, and execution quality.
• Help scale a best-in-class GTM process capable of supporting Shake Shack’s future growth.

What’s In It For You

• Help shape how one of the industry’s fastest growing brands brings innovation to market.
• Lead highly visible initiatives with executive visibility and frequent eTeam touchpoints.
• Work across virtually every function in the organization, building broad business leadership.
• Help build and define a commercialization capability that will become foundational to Shake Shack’s future growth.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 3-5 years of experience in brand marketing, commercialization, project management, product marketing, or cross-functional business leadership.
• Demonstrated experience leading complex, cross-functional initiatives from planning through launch
• Exceptional organizational and program management skills with the ability to manage multiple high-priority initiatives simultaneously.
• Excellent communication, influencing, and stakeholder management skills.
• Experience navigating ambiguity while driving alignment across multiple teams.
• Strong attention to detail without losing sight of broader business objectives.

Preferred Qualifications

• Restaurant, hospitality, retail, or consumer packaged goods experience.
• Experience commercializing digital products, loyalty programs, menu innovation, or promotional campaigns.
• Experience working closely with Operations, Technology, Product, and Supply Chain organizations.
• PMP certification or experience with formal project management methodologies is a plus.
• MBA preferred but not required.

Benefits at Shake Shack:

A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:

• Weekly Pay and Performance bonuses

• Shake Shack Meal Discounts

• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more

• Medical, Dental, and Vision Insurance*

• Employer Paid Life and Disability Insurance*

• 401k Plan with Company Match*

• Paid Time Off*

• Paid Parental Leave*

• Access to Employee Assistance Program on Day 1

• Pre-Tax Commuter and Parking Benefits

• Flexible Spending and Dependent Care Accounts*

• Development and Growth Opportunities

*Eligibility criteria applies

Pay Range - $103,050.00 - $135,300.00

Click the "Apply" button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.