GTM Engineer at ServiceTrade in Durham, NC

Position Description:

ServiceTrade is a leading SaaS company transforming the fire protection and mechanical industries. We’re seeking a motivated and skilled GTM Engineer to join our growing team. The GTM Engineer is responsible for building revenue engines using AI and automation that transform how our Go-To-Market teams operate and scale. This role embodies the shift from traditional Revenue Operations support to strategic growth architecture. Reporting to the Director, GTM Operations and serving as a champion on the AI CREW, the GTM Engineer will architect scalable systems that automate manual GTM work, find and fix revenue bottlenecks, generate reporting, and establish GTM Ops as a proactive growth driver. This role operates on the Platform side of a Platform vs Practice model — building the infrastructure, integrations, and AI systems that Marketing Ops, Sales Ops, and CS operators execute within. This role is HubSpot and Salesforce-primary, serving the entire revenue organization with AI fluency as a core requirement.

About You:

• A self-starter with a bias for action — you move from idea to experiment to solution quickly
• Equal parts strategic thinker and builder — you identify what needs to change and then you build it
• A strong cross-functional communicator who can translate between business stakeholders and technical systems
• Comfortable working through ambiguity and thriving with autonomy on a lean, high-impact team
• Naturally curious about AI and emerging technology — you're always experimenting with new tools and approaches

Key Responsibilities and Activities:

GTM Automation & AI Transformation

• Partner with GTM leadership to identify and prioritize high-impact automation opportunities across Sales, Marketing, Customer Success, and Product Marketing, recommending solutions based on feasibility, cost, and business impact
• Design and deploy AI-powered systems that replace repetitive CRM work with intelligent automation including account intelligence and signal-based prioritization, automated enrichment and qualification, and opportunity prep
• Architect intelligent handoff workflows across critical GTM transitions: marketing-to-sales, sales-to-services, and expansion motions - ensuring seamless data transfer, timely routing, and zero dropped handoffs
• Build all AI-powered workflows and agent systems with operability as a design principle so that Marketing Ops, Sales, and CS can manage, tune, and iterate on solutions independently after launch
• Leverage AI to enable contextual personalization at scale across GTM motions, including AI-generated outreach, dynamic content in sequences, and account-specific messaging, reducing manual effort while improving relevance and conversion

Platform Administration & Data Foundation

• Maintain technical fluency in Hubspot platform architecture, including object and property schema, integration design, API management, and data flow into Salesforce to ensure the marketing-to-sales handoff is seamless and the platform operates within GTM governance standards.
• Administer and optimize Salesforce CRM, including building flows, maintaining custom objects, and ensuring the data model and automation architecture work seamlessly across the GTM tech stack
• Architect clean, trustworthy CRM and data infrastructure implementing automated enrichment, schema audits, and governance protocols
• Build automated workflows using AI and custom prompts, leveraging tools like Claude, Gemini, Zapier, and n8n
• Manage and optimize systems across the GTM tech stack including HubSpot, Salesforce, Gong, ZoomInfo, UserGems, and Momentum

Measurement, Documentation & Governance

• Track the performance and effectiveness of automations and AI-powered workflows  measuring impact through efficiency gains, speed-to-lead, conversion improvements, and reduction in manual execution requests
• Maintain a structured feedback loop with Marketing Ops and other GTM operators to capture system performance issues, automation gaps, and enhancement requests, translating this input into a prioritized roadmap for platform improvements and new AI capabilities
• Partner with GTM leadership and Business Analytics to define success metrics tied to business outcomes and ensure automations are evaluated against revenue impact, not just operational efficiency
• Document solutions, architecture decisions, and system configurations in Notion ensuring every automation and integration is maintainable, transferable, and doesn't create single points of failure
• Ensure automation workflows meet standards for data quality, auditability, and compliance

Knowledge and Skills:

Required

• 3+ years of experience in Revenue Operations, Marketing Operations, or GTM Operations with a background in supporting cross-functional GTM teams
• Expert-level proficiency in HubSpot administration, including workflows, custom properties, lead routing, and API management
• Strong proficiency in Salesforce administration, including custom objects, flows, and advanced automation capabilities
• Proven experience implementing AI tools and automation workflows in revenue environments, with strong prompt engineering skills across platforms like Claude, ChatGPT, Gemini, Zapier, n8n, Momentum, and Clay
• Strong analytical mindset with ability to generate reports across HubSpot and Salesforce to translate data into actionable business insights
• Understanding of revenue metrics, funnel analysis, and pipeline management best practices

• Familiarity with version control (Git) and CI/CD concepts; experience with Salesforce CLI or GitHub Actions is a plus
• Experience working in an AI-first operations environment where automation and tooling are central to the team's operating model

What Success Looks Like:

• Marketing Ops and other GTM operators are independently building and managing workflows, campaigns, and AI-assisted processes within the systems you've architected — GTM Ops is fielding fewer execution requests and more strategic partnership conversations.
• HubSpot and Salesforce integration architecture is rock solid — sync rules, data model, and field governance are clean and trusted
• AI-powered automations are measurably reducing manual work across GTM teams
• GTM stakeholders across Sales, Marketing, CS, and Product Marketing experience GTM Ops as a proactive partner, not a reactive help desk
• Solutions are well-documented, maintainable, and built to scale
• You've brought at least one "we didn't know that was possible" automation to the team within your first 90 days

A few things you want to know:

What does ServiceTrade do?

Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce. 

Ok, so why should I care about that?

Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It’s why we get excited about serving a market that you might never have thought about before.

What kind of working environment do you have?

We’ve transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our About Us page. 

What kind of benefits do you offer?

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions Dental and Vision through Unum
• Flexible Spending Account and Dependant Care Account 
• Company-paid Life insurance, STD and LTD 
• Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance 
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave 
• Paid Time Off for Volunteering 
• Employee Reimbursement Program to use for well-being, technology and/or professional development 

#LI-Remote

EEO Statement:
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered.
(AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, MD, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, VT, WA)

Please Be Aware of Recruiting Scams

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.