Field Marketing Mgr at ServiceNow in Bengaluru, Karnataka, India

companyDescription
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
jobDescription
What you get to do in this role:
If you are someone who want to get as much great things done as possible every month, then this role will be Candyland for you. With the amount of market opportunities, product innovations and partner engagement, you will only be limited by your own efficiency, prioritization, creativity, and business judgement.
As each role in our marketing team is focused on demand generation, your primary goal will be to create new business opportunities for ServiceNow and our partners in existing and new accounts. As our key business currently is focused on Enterprise-sized organizations, you will work with an account portfolio of key accounts that covers the top 500 largest companies and organizations in Central Europe
Our product portfolio, all based on the core Now Platform, is expanding rapidly in both new horizontal and vertical solutions. You should be excited to dive deep into our product details and “get your hands dirty” on technical details – the better you understand and “live and breathe” your products, the better you will drive the right marketing programs.
Given our strong brand and innovative product portfolio, Inbound marketing is our strongest source of demand generation. Give this, you will be the key person in Central Europe to oversee our product-driven inbound success and work closely with the global digital team to continuously optimize the customer experience and demand generation results for our area.
Understanding our specific competitive landscape in Central Europe is a key element of success for us. You will be developing a deep perspective on the specific GTM approaches of our key competitors in Central Europe for each product line and use these insights to refine and optimize our own GTM strategy.
qualifications
To be successful in this role you have:
Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
You should bring a solid foundation of modern B2B marketing skills, covering all aspects from executive events to performance marketing. We believe that marketing is a craftmanship that can and should be mastered. In particular a good foundation and a passion for digital marketing is key
At least a strong affinity to software development and deeper technical understanding of the Now Platform is a must for this role. You cannot sell to our customers what you don’t understand.  Preferably you already have solid software development skills and relevant educational background
Language is key and crucial tool of every marketeer. As we are serving our marketing in Central Europe bi-lingual in German and English language, this role requires you to bring at least C2 proficiency in German, to be able to copywrite and review German language marketing campaigns, and at least C1 proficiency in English.  In both languages you should demonstrate strong copywriting skills in written format, and you should be able to deliver strong presentations (e.g. in Webinars) in German language.
ServiceNow is a fast-growing and dynamic global company. To be successful in this role, you should bring relevant experiences in similar organization where you demonstrated a “can do / get it done” mindset in a highly interconnected team environment. We are looking for people that get energy from working in global, diverse teams with sometimes high degrees of ambiguities, and use this power to get exactly the right things done.
Given the high complexity of the Central Europe market, it will be of tremendous advantage for this role if you bring some relevant experiences with both our account portfolio in DACH and Eastern Europe.
Finally, Marketing has become a strongly data-driven discipline. In your role you will be most successful if you have a high degree of command on quantitative and analytical methods and tools, especially a mastery of advanced usage of Excel and PowerBI is a foundational requirement
additionalInformation
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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