Product Marketing Manager at Seesaw in Canada

About Us: Trusted and loved by 25 million educators, students, and families worldwide, Seesaw is the only elementary learning experience platform, offering a suite of award-winning tools, resources, and curriculum for teachers to deliver joyful, inclusive instruction.  Through interactive lessons, digital portfolios, and two-way communication features, Seesaw keeps everyone in the learning loop by providing continuous visibility into the student's learning experience to support and celebrate their learning. Our Mission: Seesaw’s mission is to provide every elementary student with joyful and connected learning experiences that lay the foundation for success in life. Your Team: The Product Marketing Manager at Seesaw will actively engage with our marketing and sales teams globally, fostering collaboration on strategic initiatives and playing a key role in developing comprehensive marketing plans. The Role We are looking for a strategic, high-impact Senior Product Marketing Manager to serve as the connective tissue between our Product, Sales, and Customer Success teams. You won't just be "launching features"; you will be the architect of our Go-To-Market (GTM) strategy as we expand Seesaw’s footprint in the US, UK, Australia, the Middle East and North Africa, and Latin America markets, or new functional areas and product categories. This is a pivotal role for a "full-stack" marketer who thrives on ambiguity, loves deep-diving into educator personas, and can translate complex technical roadmaps into compelling narratives that drive adoption and revenue. Your Responsibilities: GTM Ownership: Lead the end-to-end GTM strategy for new product functions and categories. You will define the market opportunity, naming, positioning, and pricing for Seesaw’s next generation of tools. Marketing Campaigns: Develop campaign messaging for our core Seesaw platform as well as curriculum products such as Early Literacy, English Language Development, I Read Arabic, I Start Arabic and more. The Bridge-Builder: Act as the primary liaison between Product (to influence the roadmap based on market feedback), Sales (to provide the talk tracks and collateral needed to win), and Customer Success (to ensure long-term adoption and expansion). Persona & Market Intelligence: Become the resident expert on Seesaw messaging for the elementary education landscape in our core global markets. Conduct competitive analysis and user research to identify gaps in the market and opportunities for Seesaw to lead. Sales Enablement: Develop high-impact sales toolkits, including pitch decks, case studies, battlecards, and ROI calculators that empower our field teams to speak confidently to District Leaders and Administrators. Narrative Excellence: Craft clear, emotive, and benefit-driven messaging that resonates with our diverse audience of teachers, students, and families, ensuring it aligns with our mission of "joyful and connected learning." Your Requirements: The Strategist: You have 5+ years of experience in Product Marketing (EdTech or SaaS experience is a major plus). You don't just execute; you think three steps ahead. The Communicator: You can distill complex product features into simple, "lightbulb moment" value propositions. The Orchestrator: You are a natural project manager who can rally cross-functional teams around a shared launch goal. Data-Informed: You use qualitative feedback and quantitative data to validate your hypotheses and measure the success of your GTM efforts. Empathetic: You have a deep appreciation for the challenges facing educators and a passion for improving the lives of elementary students. The annual hiring base salary for this position is $100,000 - $115,000 USD This is an Exempt position. Benefits include: Medical/Dental + Orthodontics/Vision Coverage, 401(k) Match, Flexible Paid Time Off, Mindfulness First Fridays, Monthly Technology Stipend, Home Office Setup Stipend, Professional Development Stipend, Paid Parental Leave, Charitable Donation Matching, Volunteer Days. Seesaw cares about building a diverse and inclusive team to better advocate for the needs of our incredibly diverse K-12 users. We prioritize work-life balance and actually walk the walk — we care a lot about our work, but care more about our employee's well-being. We encourage everyone to work at a sustainable pace and have a flexible vacation policy that people actually use. Seesaw provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religious creed, color, sex, sex stereotype, gender, gender identity/gender expression/transgender, national origin, ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age, sexual orientation, or military or veteran status. In addition to federal law requirements, Seesaw complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Seesaw is committed to protecting your personal data. Learn more about the personal information we collect, how we use it, and how to exercise your rights here: U.S. Privacy Notice. Our company participates in E-Verify.