Head of Amazon Northern Europe at Scriveiner London in Sweden, Sweden

About Scriveiner Scriveiner is a multi-award-winning accessible-luxury brand, built on British design, German engineering and a commitment to offer incredible quality products at affordable prices. We started with pens; we are now extending into gentlemen’s accessories. The proof: the King’s Award for Enterprise, eight product design awards, more than 40,000 reviews at 4.7 stars, and ranked by The Sunday Times as the 30th fastest-growing privately-held company in the UK. We are founder-led, highly profitable, exceptionally well capitalised and we carry no debt.

Amazon is our largest channel by some distance, and the engine that funds everything else. The founders have driven its growth since launch. We now need someone who can drive our Amazon growth with the same rigour, taste and ambition that we’ve built the brand with to date.

The Opportunity

We have ambitious goals. We want to build Scriveiner into a brand generating £300M in revenue across all channels within roughly five years, with Amazon delivering the lion’s share. We know that the odds of hitting such a number, in that timeframe, are slight. But we’re well capitalised, we have a great platform, and we feel there is a chance to build something incredible. We are looking for someone who finds that prospect energising rather than daunting, and who has done enough to know what it actually takes.

This is a Senior Leadership Team role, reporting directly to the CEO, with the decision rights and budget authority to run the channel the way it should be run. You’ll own the Amazon P&L and set channel strategy across our global marketplaces. Just as importantly, you’ll be the launch engine for our product pipeline: we expect to hand over six to ten launch-ready products a year, and the Amazon launch strategy and execution sit with you. This is not about maintaining our current levels of performance. This is about delivering massive and profitable growth.

What the First Chapter Looks Like

For the first few months we will want you deep in our account and in how we do things. Not because we doubt you, but because the Scriveiner way has been hard-won, and the quickest route to the autonomy this role deserves is to understand it first, then improve on it. In practice this means being genuinely hands-on early, including running our PPC to our strategy yourself before you hire a specialist to take it on.

The founders have been a bottleneck in the business before, and we have no wish to remain so. As you earn confidence, we will hand over autonomy readily. But we are looking for someone who rolls their sleeves up first and delegates second, not the other way round.

What You’ll Own

Channel Strategy & P&L

• P&L accountability. You will own Amazon CM3 across all active marketplaces. You are in charge of revenue, margin, advertising efficiency and cost control. We are not interested in revenue for vanity’s sake.
• Channel strategy. Set the long-term vision for how Scriveiner wins on Amazon. Learn our strategy first, then show us how you will better it. You own the global marketplace footprint as we expand it.
• Reporting. Measure what matters, report the key metrics to the CEO clearly, and use the data to keep improving. We want someone who can recognise and act on the key data points, not get lost in the noise.

New Product Launches

• Own the Amazon launch end to end. Listing creation, stock planning, initial ranking strategy, launch PPC architecture and post-launch optimisation for six to ten new product families a year.
• Build the repeatable engine. Turn launches into a documented, improving playbook rather than a series of one-offs, so each one lands faster and ranks harder than the last.
• Contribute to pricing, and partner with Product, Inventory and Marketing so that every launch is set up to convert from day one.

Advertising / PPC

• Own all Amazon PPC across Sponsored Products, Sponsored Brands and Sponsored Display. You’ll run it to our strategy yourself first, then hire and lead specialists.
• Manage TACoS in line with our targets, with disciplined search-term analysis, negative-keyword management and competitor monitoring.
• Shape our tooling. We are building internal PPC tooling. You will bring a clear point of view on the systems the channel needs to scale.

Account Management & Brand Integrity

• Run the account across all active marketplaces: account health, listing issues and suppression events resolved quickly, full policy compliance.
• Protect the Buy Box, including the price-divergence risks that come with selling across a range of channels.
• Listing quality. Titles, bullets, A+ content, imagery and the Brand Store should all reflect Scriveiner’s quality, for every market in which we sell.

Team & Collaboration

• Build the team. You’ll start by managing an Amazon Listing Specialist, then hire a PPC specialist and a junior Brand Manager, shaping the structure of the function as the channel grows.
• Set the standard. Clear direction, high standards, real accountability, and people who grow in capability under you.
• Work across the business. Partner closely with Inventory Management on global stock availability, with Marketing and Product on launches, and with the CEO on strategy, new-market entry and channel investment.

What Success Looks Like

• Amazon revenue and CM3 rise rapidly, as a result of deliberate strategic and tactical decisions.
• Average review scores remain exceptional.
• New launches have strong initial ranking and well-structured campaigns that build momentum from day one.
• Listings stay fully optimised, with copy, imagery and A+ content worthy of the brand across every marketplace.
• Account health is clean; issues are caught and resolved before they cost us ranking.
• TACoS sits within target across all markets, and delivers strong, profitable growth combined with very high organic rankings.
• Decisions are made using reliable, accurate Amazon data. Reporting is concise and incisive.
• The team is well-led and growing in capability.

Essential

• Proven experience managing and growing a multi-marketplace Seller Central account. You will have personally overseen significant growth in at least one other brand’s Amazon channel.
• The ability to be fully strategic as well as hands-on when necessary.
• You are experienced with launching products on Amazon.
• Deep PPC expertise: you can build campaign architecture from scratch, hold TACoS under pressure, and explain every decision clearly.
• Experience leading at least one direct report. You know how to set direction, give feedback and hold a small team to a high standard.
• Strong commercial judgement: you make spend, launch-timing and pricing calls confidently, and understand the trade-off between short-term ranking investment, long-term sustainability and contribution margin.
• A clear, credible communicator who turns data into insight and knows which numbers actually move the needle.
• Solid grasp of Amazon brand management. Buy Box mechanics, listing quality, A+ content, and what it takes to protect a premium brand across marketplaces.
• Ambitious, high-energy, curious and genuinely hands-on. We do things differently to most brands; we’ve previously grown at more than 100% / year over multiple years. This is the level of performance we are aiming for.

Desirable

• A background in premium, lifestyle, gifting or accessories categories. You understand protecting brand equity, not just chasing volume.

• Experience with international marketplace launches or expansion.

• Familiarity with EU marketplace compliance VAT, regulatory requirements, cross-border logistics.

• Experience commissioning or contributing to Amazon tooling, reporting automation or internal analytics.

• Base salary. £90,000–£120,000 per annum, depending on experience.

• Profit share. 1.5% of the year-on-year increase in Amazon CM3, subject to a high-water mark. CM3 is profit after landed, channel costs and advertising (TACoS) but before company overheads - the performance you genuinely control. The high-water mark means you share in real, lasting gains, and are never paid twice for the same growth. If the channel performs well, this profit share should, over time, comfortably exceed your base salary. If we fully achieve our ambitions, the profit share will substantially exceed the base.

• Employment. A full employment package for UK-based candidates; remote contractor arrangements available for those based outside the UK.

• Work setup. Hybrid for UK candidates; predominantly remote (around 95%) for everyone else, with occasional in-person meetings.

• And the rest. The tools and support to do the job properly, direct access to founders who are genuinely engaged in the work, and a welcome gift of a curated selection of Scriveiner products.