General Manager - Swim School at School of Rock in Sterling, VA

Are you passionate about making a positive impact on children's lives? As General Manager, you will lead a diverse team, manage 4-wall swim school operations, and increase sales through enrollment while ensuring profitability. In this role, you will oversee our expanding aquatics programs, ensure a safe and clean environment, deliver a world-class customer experience, and engage the local community effectively.

This role will be crucial in locally and nationally growing our brand and delivering consistent brand standards. If you are excited about giving back to the community and making a lasting impact on children's lives, then SafeSplash is the place for you!

Benefits

• Paid Training

• Daily Pay available

• SafeSplash® Brands Curriculum Certification

• Bonuses Opportunities

• Flexible Hours

• Free Swim Lessons for immediate family of employees

• Career Growth

• Health Insurance

• Paid-Time Off

• 401k
  
  

Responsibilities:

Operations Management

• Class Scheduling: Effectively manage scheduling and staffing levels to meet business demands and class mix.

• Risk Management and Compliance: Ensure all operations comply with local, state, and federal regulations, including safety standards, health codes, and employment law.

• Facilities: Ensure ongoing maintenance, cleanliness, and brand standards, including the interior, exterior, pool, and pump room are maintained.

• Safety: Promote a safety culture for our team, students, and parents by consistently executing the quality assurance and brand standards and responding accordingly.
  
  

Financial Acumen

• Reporting: Leverage financial data and reporting to build and execute strategies to deliver the expected outcomes with revenue and profitability.

• Labor Management: Effective use of labor to maximize utilization and class mix.

• Budget Management: Monitor expenses while balancing the brand standards and financial outcomes.

• Cost Control: Implement cost-saving measures without compromising the quality of the services or the brand.
  
  

Employee Management

• Hiring & Staffing: Manage recruitment, post jobs, interview, and oversee onboarding to integrate new employees while also effectively planning succession.

• Training & Development: Provide initial training for new staff and ongoing education and development for all team members to enhance skills and stay current with standards.

• Retention-Focused: Cultivate a positive, inclusive workplace culture that encourages staff retention through team building, recognition, and growth opportunities.

• Culture of Performance: Provide employees with ongoing coaching, feedback, and support to foster continuous improvement and professional growth.
  
  

Customer Experience

• Customer Satisfaction: Deliver a world-class customer experience, leveraging Net Promoter Score (NPS) to measure effectiveness and adjust where needed.

• Customer Retention: Ensure consistent execution of processes to drive customer engagement and retention.

• Customer Follow-Up: Manage all customer requests effectively and promptly, as well as feedback from social platforms.

• Customer Reviews: Actively obtain customer feedback and reviews on platforms like Google, Yelp, and local landing pages to boost enrollment and SEO engagement.
  
  

Marketing & Community Engagement

• Local Marketing: Develop and implement a local marketing strategy to promote the school’s programs and ensure continuous growth and community involvement.

• Social Media Management: Create and manage social media posts on relevant platforms to encourage customer interaction, engagement, and enrollment.

• Competitive Awareness: Maintain a competitive advantage in the community through competitive analysis, pricing research, and staying informed about new openings.

• Community Relations: Build and maintain relationships with local businesses to enhance community visibility and create cross-promotional opportunities.

• Hosted Location Management (Non-Dedicated Facilities)

• A non-dedicated facility is where swim lessons are held at a fitness center or hotel pool.

• Relationships: Cultivate a collaborative relationship with the hosted partner to ensure ease of operations.

• Compliance: Ensure the execution of the master agreement with the hosted partner.
  
  

Job Type

• Full-time

• Pay: Based on experience, location and volume impacts

• Weekdays, Weeknights and Weekends required

• 40+ hours a week (typically 40 hours a week; seasonality can impact this)

• Reports to The Director of Operations

• Work Location: On-site
  
  

Requirements

• 2-5 years of management experience leading large teams. (30+ employees)

• High school diploma or equivalent required; a bachelor’s degree in recreation, sports management, business administration, or a related field is preferred.

• Strong written and verbal communication skills.

• Ability to multi-task in a fast-paced environment while being agile and taking initiative.

• Strong critical thinking skills and proactive approach to problem-solving.

• Must be able to lift 30 lbs. and be on your feet for long periods.

• CPR, First Aid, and AED certifications are required within 30 days of hire. (training available)

• Lifeguard and Certified Pool Operator certifications preferred.

• Aquatics management or swim instruction experience is a plus.

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