SEO Manager at Scangroup in Nairobi, Nairobi County, Kenya

Role Summary The SEO Manager will oversee and execute search engine optimization strategies to improve a company’s online visibility and search rankings. This role involves developing and implementing SEO initiatives that drive organic traffic, enhance website performance, and strengthen overall digital presence. The SEO Manager may work independently or lead a team to optimize website content, structure, and technical elements in line with business objectives. Key Responsibilities Formulate and implement comprehensive SEO strategies aligned with business goals. Conduct keyword research and analysis to identify growth opportunities. Optimize on-page elements such as meta tags, content, URL structures, and page speed to improve search rankings. Plan and execute link-building strategies while leveraging approved vendors. Understand client brand messaging and goals, and develop SEO-focused content including keyword lists, blog copy, social media copy, and website copywriting. Conduct regular website audits to identify and resolve technical SEO issues. Collaborate with web developers to implement technical enhancements that improve site performance and user experience. Research topics and provide content outlines for writers, incorporating SEO best practices and content strategies. Develop daily routines and insights to monitor SEO performance and growth. Assist in setting KPIs and conducting regular audits and analyses of SEO performance, sharing results and recommendations at a high level. Develop, manage, monitor, and execute a transparent SEO strategic plan aligned with company goals and metrics. Generate regular reports on key SEO metrics and provide actionable insights for continuous improvement. Role Requirements Experience Minimum of 5 years’ demonstrable experience as an SEO Manager or in a similar role. Proven success in developing and executing SEO strategies. Track record of driving significant organic traffic growth and improving search rankings, especially at the local level. Technical Skills Strong understanding of SEO principles, search engine algorithms, and ranking factors. Proficiency in SEO tools and analytics platforms for monitoring and reporting performance. Solid knowledge of technical SEO, including website audits, crawl analysis, and issue resolution. Ability to develop, execute, and monitor keyword rankings using data-driven insights. Understanding of Google Quality Rater Guidelines. Skills and Attributes Strong communication skills with the ability to present SEO strategies, insights, and recommendations clearly. Results-oriented with a focus on achieving KPIs and business objectives. Commitment to continuous learning and staying current with SEO trends, best practices, and algorithm changes. Company Overview Ogilvy Africa is the largest network agency on the continent, serving more than 40 countries with a team of 900 people across Central, East, and West Africa. Our regional office is based in Nairobi, Kenya, where we serve a portfolio of over 100 brands, including AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestlé, Philips, PwC, TotalEnergies, UNICEF, Unilever, and WWF, among others. Our distinctive positioning is built around helping clients realize their growth ambitions and achieve sustainable progress. We bring deep African market insight and a footprint that delivers in the countries that matter most to our clients. This proposition is anchored in shared value—creating human value, employee value, and commercial value. It spans our key business areas: ABC: Advertising, Branding, and Content Experience: Including CRM and e-commerce PR & Influence Media: Focused on performance marketing We have also developed proprietary marketing products in areas such as real-time marketing, social intelligence, performance marketing, e-commerce enablement, and content hubs. Our unique operating model, One Ogilvy, enables seamless omnichannel experiences across all consumer touchpoints, powered by the combination of content, data, and technology. Over the past 20+ years in Africa, Ogilvy has earned more regional and global awards than any other agency in the region, including recognition from Cannes Lions, Clio Awards, Dubai Lynx Festival, SABRE Awards, Loeries, and WARC. Ogilvy is part of the global WPP network and was named the #1 creative network in the world by WARC in 2023. Ogilvy Beliefs People need regular OS upgrades: Even the best OS becomes obsolete unless it is constantly upgraded. The same applies to people. We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment. Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data, Content, and Tech. Diversity is a competitive advantage: New profiles, new skills, and new styles of leadership make us a stronger company. Collaborative advantage > competitive advantage: Find partners who are top of their game in the skills we need. It’s the only way to scale quickly without pretending to have all the answers. Team > individual: More gets done when everyone stops worrying about credit. Teams succeed; individuals fail. Fail often, fail fast: We encourage an intrapreneurial mindset and a culture of pilots. Test, succeed, and scale—or fail fast, learn, and start again.