Integrated Marketing Manager at Scale Army in Egypt

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a dynamic marketing agency focused on delivering measurable results through integrated digital strategies. They partner with businesses to drive growth by combining paid media, SEO, influencer marketing, and content-driven campaigns that help brands connect with their audiences across multiple channels. Operating in a collaborative and fast-paced environment, they emphasize data-driven decision-making, strategic execution, and continuous optimization to maximize client success. LOCATION Fully Remote (Work from Home) | 9 AM – 5 PM EST ROLE OVERVIEW The Integrated Marketing Manager will take ownership of paid media campaign execution while leading integrated marketing strategies across platforms including Meta, LinkedIn, and Google Ads. This role is responsible for campaign optimization, data analysis, client collaboration, team mentorship, and supporting broader social media and SEO initiatives to drive measurable business results. KEY RESPONSIBILITIES Paid Media Campaign Execution - Own paid media campaigns across Meta, LinkedIn, and Google Ads - Lead account setup, audience targeting, conversion tracking, pixel implementation, and account hierarchy management - Monitor and optimize campaigns to drive conversions and achieve KPIs Data-Driven Strategy & Recommendations - Translate campaign data into actionable insights and strategic recommendations - Analyze trends to explain campaign performance and recommend next steps based on data findings Reporting & Dashboards - Develop and maintain client-facing reporting dashboards using tools such as GA4, Google Ads, LinkedIn Campaign Manager, and Looker Studio - Regularly evaluate campaign performance and adjust strategies based on insights SEO & AEO Integration - Apply SEO and AEO awareness to integrated campaigns - Collaborate with cross-functional teams to align paid and organic marketing efforts Team Mentorship & Client Collaboration - Mentor a junior team member by providing guidance, quality control, and support on campaign execution - Collaborate directly with clients to align on goals, refine strategies, and ensure deliverables are completed successfully - Participate in brainstorming sessions, planning meetings, and new business pitches Social Media Support & Execution - Support the execution of social media strategies across multiple platforms - Craft social media copy and content optimized for platform engagement and audience performance QUALIFICATIONS Experience - 3+ years of experience in digital or integrated marketing with a strong focus on paid media - Proven experience managing paid campaigns across Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads - Experience using analytics and reporting tools such as GA4, Looker Studio, or similar platforms Skills - Familiarity with SEO principles and tools such as SEMrush - Strong ability to interpret data, identify trends, and provide strategic recommendations - Excellent written and verbal communication skills - Highly organized with the ability to manage multiple client workstreams simultaneously - Strong strategic thinking and problem-solving abilities - Copywriting skills for social media and paid channels are a plus, with an understanding of audience-specific messaging WHAT SUCCESS LOOKS LIKE - Successful execution and optimization of paid media campaigns that achieve business goals - Consistent delivery of actionable insights that improve campaign performance - Strong social media strategies and content that increase engagement and traffic - Timely delivery of client-facing reports with clear data-driven recommendations OPPORTUNITY This role offers the opportunity to take ownership of integrated marketing initiatives within a collaborative agency environment while working directly with clients to drive measurable growth. The position provides exposure to multi-channel strategy, leadership responsibilities, and data-driven campaign management, making it an excellent opportunity for a marketing professional looking to expand their impact and grow within a fast-paced team. APPLICATION PROCESS: TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED: - Fill in the application form - Record a video showcasing your skill sets