Facebook Ads Manager at Saranghae… · Toronto

Company Description

Saranghae is the first online, direct-to-consumer, subscription based luxury Korean skin care brand in North America. Our proprietary formulations, distinct natural ingredients and unique value proposition means that we are currently the fastest growing Korean Skin Care brand in the US.

We offer the ideal candidate the chance to help build a world class consumer brand from the ground up. We offer a growing, fast paced environment, with a competitive compensation package and an awesome entrepreneurial culture.

Job Description

Saranghae is looking for media buyer with a combination of strategic thinking, analytical, creative and communicative skills. The successful candidate should have exceptional online ad buying management skills and thrive working in an ever-changing Facebook/Instagram environment. He or she should have good experience and knowledge on running Facebook and other online marketing campaigns.

The ideal candidate for this position has a good understanding of social media and analytics in paid media with a strong discipline for driving conversions and delivering ROI. They are overly positive, hungry for success, love constant challenges, expert multi-taskers and enjoy a fast paced working environment.

The media buyer will work closely with the CRO to test and launch various marketing campaigns that will be seen by millions of consumers around the world.

This is a very unique and exciting opportunity!

Qualifications

Core Accountabilities & Requirements

• Manage direct response (focused on driving conversions) Facebook ad campaigns from planning stage to completion • Create and manage media budgets for assigned campaigns • Brief creative teams and develop campaign creative assets • Monitor and optimize all Facebook campaigns • Build and implement media plans with analytics to assess the impact of our campaigns on driving business objectives • Create easy to read reports on campaign ROI & revenue analysis and regularly report them to the CRO

Key Measures Of Success

• Optimization of campaign click-thru rates, conversion rates, and bid management • Campaign performance against target KPI’s. • Profit margin on campaigns

Required Skills, Experience and Academic/Educational Requirements:

• BA or BS degree in Business, Marketing or related field of study

• 3+ years’ managing conversion-focused digital advertising campaigns with ROI related metrics

• 2+ years’ of managing Facebook ads

• Highly proficient in Facebook’s Ads Manager and/or Power editor

• Comfortable with A/B testing tools and methods to prove and report on performance metrics

• Experience in Google analytics, Slack, Excel, Asana and Un-Bounce is a big plus

• Proven skills in ad copywriting; a plus.

Additional Information

Perks

• You will be a key player in building a world class consumer brand from the ground up.
• You will be involved not only on the technical aspects, but marketing, business and operations. You will learn the entire business and operations.
• Your work will touch millions of consumers world wide