Area Sales Manager at Sanelite Solar Pvt Ltd in Tamil Nadu, IN

Summary:

The Area Sales Manager plays a pivotal role in driving revenue growth and market expansion within the solar energy sector. Reporting to the Regional Sales Director, this strategic leader is responsible for overseeing and optimizing B2B sales operations across a defined geographic territory. The ideal candidate will possess a deep understanding of renewable energy markets, with a proven track record in managing high-performing sales teams and cultivating long-term relationships with commercial and industrial clients. This role is critical in advancing the company’s mission to accelerate the adoption of sustainable energy solutions by delivering tailored solar power systems that meet the unique needs of enterprise clients. The Area Sales Manager will lead by example, driving sales targets, mentoring team members, and aligning sales strategies with corporate sustainability goals and industry trends.

Responsibilities:

• Develop and execute territory-specific sales strategies to achieve and exceed quarterly and annual revenue targets.
• Lead, mentor, and evaluate a team of sales representatives, ensuring consistent performance and professional development.
• Identify and pursue new B2B opportunities with commercial, industrial, and institutional clients in the solar energy space.
• Build and maintain strong relationships with key decision-makers, stakeholders, and partners across diverse industries.
• Collaborate with technical and project teams to deliver customized solar solutions that align with client requirements and project timelines.
• Monitor market trends, competitor activity, and customer feedback to refine sales approaches and improve positioning.
• Prepare and present detailed sales forecasts, performance reports, and strategic recommendations to senior leadership.
• Ensure compliance with company policies, safety standards, and regulatory requirements in all sales activities.
• Drive customer acquisition and retention through consultative selling, value-based proposals, and post-sale support coordination.

Requirements

Requirements:

• Bachelor’s degree in Business, Engineering, Renewable Energy, or a related field (advanced degree preferred).
• Minimum of 5 years of progressive experience in B2B sales, with at least 3 years in the renewable energy, solar, or clean technology industry.
• Proven track record of exceeding sales targets and managing high-performing sales teams.
• Strong understanding of solar energy systems, including commercial and industrial photovoltaic (PV) solutions, incentives, and financing models.
• Exceptional negotiation, communication, and presentation skills with the ability to engage C-level executives.
• Proficiency in CRM platforms (e.g., Salesforce) and Microsoft Office Suite for reporting and data analysis.
• Ability to travel extensively within the assigned territory to meet clients and support field teams.
• Valid driver’s license and willingness to travel as needed.
• Knowledge of local and federal solar incentives, tax credits, and regulatory frameworks is a plus.