PACE Business Development Coordinator (North… at San Ysidro… · Chula…

Position Summary: Under the direct supervision of the Supervisor, Business Development, the Business Development Coordinator is responsible for some aspects of planning, development and management of the PACE (Program of All-Inclusive Care for the Elderly) marketing and outreach activities (throughout North San Diego County) to promote and maximize awareness of PACE within SYH and in the community. Assist in the design, development and production of outreach and marketing materials.

Essential Functions of the Job:

Assists in implementing the PACE Marketing Plan. Assists in the design and development of sales and marketing materials, ensures all materials are up to date and stocked. Develops and maintain relationships with internal and external stakeholders to include but not limited to providers, long-term care facilities, geriatric social workers and care coordinators and related organizations. Works with PACE staff and several SYHC departments to ensure positive experience for potential enrollees, candidates, and their families for the PACE program. Assists in printing, proofing, and inventory control. Ensures compliance with all applicable CMS (Centers for Medicare & Medicaid Services) and California Department of Health Care Services (DHCS) and/or Department of Managed Health Care (DMHC) sales and marketing policies, rules, and regulations. Involvement in recruitment activities and member processes. Maintains a safe, secure, and legal work environment and ensures development of personal growth opportunities. Plans and organizers for internal and external marketing events. Attends community networking events upon request from the Manager, Business Development.

Additional Duties and Responsibilities:

Participates in the strategic planning and development for PACE. Performs other duties as assigned. Adheres and ensures compliance with PACE Marketing rules and regulations Adheres to SYHC and department's attendance and punctuality policies and practices.

Job Requirements:

Experience Required (Minimum level of experience):

3 years outreach and marketing experience in preferably in the health care industry or related field At least 1 year experience working with seniors (professional and personal experience accepted) Knowledge of and/or experience with HMO, Medi-Cal/Medicaid, Medicare, and senior care related sales and marketing experience.

Experience Preferred:

Knowledge of PACE marketing regulations (state and federal) Hospice sales/marketing experience will be considered Principles and practices of health care service delivery, managed care, health care systems Appropriate sales and marketing techniques to outreach to diverse social and ethnic groups and to communicate effectively with them Systems and procedures to efficiently track and trend all sales activity Knowledge and/or experience with the senior care market, including competitors, regulations, and available resources Knowledge of SEO marketing techniques Knowledge on how to create contacts and generate a referral source Comfortable with monthly goals and productivity metrics.

Education Required (Minimum level of education):

Minimum: High School diploma (GED) Preferred: Relevant Bachelor's degree

Certification/Registration:

Valid driver's license; Proof of current vehicle insurance (if applicable) Must take and pass the State of California DHCS PACE and Medi-Cal Marketing Certification exam within 60 days of hire

Verbal and Written Skills Required to Perform the Job:

Must have excellent oral and written communication skills. Spanish preferred.

Technical Knowledge and Skills Required Performing the Job:

Must possess the skills necessary to provide care for geriatric patients, must thrive in team environment and must possess good organizational skills and ability to effectively handle difficult and unusual interpersonal situations. Meet a standardized set of competencies for the specific position description established by SYHC PACE and approved by CMS.

Equipment Used:

Computers, phones, personal vehicles, copy machines and fax machines and other office equipment.

Working Conditions and Physical Requirements:

T.B. clearance; Prolonged, extensive, and considerable standing/Sitting/Walking.

Universal Requirements Pre-employment requirements include I-9, physical, positive background and reference check results, complete application, new hire orientation, pre-employment PPDs.