SAMY→
Senior Social Media Strategist at SAMY · Madrid
Skills
Job Description
About SAMY
We weren't built to follow, we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.
We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
Instagram | TikTok | Culture page
Role Mission
We are looking for a Senior Social Media Strategist to lead the strategic and tactical development of social media strategies, driving performance through platform best practices and data-driven decision-making. The role combines strategic planning with hands-on platform expertise to ensure social strategies maximize reach, engagement and overall business impact.
Key responsibilities
- Define the social media strategy by platform, including content calendarization, publishing and boosting recommendations when applicable, and lead the continuous tactical optimization of social activity through A/B testing across formats, copy, timings, cadence and placements.
- Ensure proper channel setup and technical implementation, including tagging, UTM structures, permissions and relevant integrations, while ensuring compliance with platform best practices, policies, accessibility and brand safety requirements.
- Work closely with Community Management, Creative, Paid Media and Data teams, as well as external agency partners, to activate strategic recommendations, identify social trends and relevant conversations, and ensure alignment across channels.
- Act as a senior point of contact for the client, confidently presenting and defending strategic recommendations in a fast-paced, technically demanding environment.
- Translate performance data and social insights into clear, actionable recommendations, contributing to the evolution of social measurement and listening approaches.
Key Deliverables
- Weekly and monthly performance reports, including channel KPIs, key learnings and next steps.
- Campaign optimization packages, documenting A/B tests, changes implemented and results achieved, alongside platform-specific tactical recommendations covering formats, timing/frequency, placements and suggested boosting.
- Key findings reports, including executive summaries, implications and actionable recommendations.
- Social Intelligence Hub (SIH) insights and opportunity reports, translating relevant social conversations and signals into actionable business recommendations, together with recommendations for the evolution of social measurement and listening based on emerging needs, learnings and platform developments.
Skills & experience
- Significant experience in Social Media Strategy, ideally within an agency or consultancy environment, with proven experience developing and optimizing multi-platform social strategies.
- Deep understanding of the specific dynamics, formats, algorithms, best practices and advertising capabilities of major social platforms, as well as brand safety, accessibility and platform policies.
- Strong client-facing and stakeholder management skills, with the ability to confidently present and defend strategic recommendations, combined with excellent analytical, problem-solving and communication skills, the ability to turn data into clear actions, collaborate effectively across Strategy, Creative, Community Management and Data, and operate proactively in a fast-paced, constantly evolving social media environment.
- Understanding of UTM structures, tagging, channel governance and social media technical setups, with the ability to identify and translate trends, conversations and social signals into strategic and tactical opportunities.
- Solid knowledge of social media performance metrics, analytics and measurement frameworks, with hands-on experience with A/B testing, content optimization, boosting and tactical performance management.
What You’ll Bring
Strong strategic thinking combined with hands-on social media expertise, with the ability to connect strategy, data and insights into clear recommendations. A collaborative, analytical and proactive mindset, with the ability to work effectively across multiple teams.
Benefits
- Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.
- Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.
- Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.
- Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.
The SAMY Mindset Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.
We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.
We're not looking for people who think the same, we're looking for people who want to grow with us. Here's what it actually looks like to belong here: Be Kind — because respect, trust, and honest feedback make great teams stronger. Go Beyond — because good is never enough when excellence is the standard. Craft Together — because the best ideas don't happen in silos. Enjoy the Journey — because growth lives outside the comfort zone. Own It — because real impact starts with accountability. If this feels like your kind of adventure, let's build something together.
Diversity & Inclusion At SAMY, difference is not something we accommodate, it's what makes us stronger. With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.
We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.