E-Commerce Manager, Gregory at Samsonite in Shanghai, Shanghai, China

We are seeking a highly driven and results-oriented E-Commerce Manager to lead Gregory’s e-commerce business in China. This role will be fully responsible for the performance and operations of key online platforms including Tmall, JD.com, and Douyin. The ideal candidate will independently manage day-to-day platform operations, drive business growth, and ensure brand consistency across all digital touchpoints. This role requires strong commercial acumen, hands-on execution ability, and cross-functional collaboration.

1、E-Commerce Business Management

• Take full ownership of Gregory China’s e-commerce business performance across Tmall, JD.com, and Douyin
• Develop and execute annual and quarterly e-commerce business plans aligned with overall brand strategy
• Drive GMV growth, profitability, and key performance indicators (traffic, conversion, AOV, repeat rate)

2、Platform Operations

• Independently manage daily operations of all e-commerce platforms, including product listing, content updates, campaign setup, and platform compliance
• Optimize product assortment, pricing, promotions, and merchandising strategies based on sales performance and market trends
• Ensure smooth execution of major e-commerce campaigns (e.g., 6.18, Double 11, Double 12)

3、Channel Strategy & Growth

• Develop platform-specific strategies for Tmall, JD, and Douyin to maximize channel potential
• Identify new growth opportunities including live streaming, content commerce, and new traffic channels
• Work closely with platform partners and agencies to improve store performance

4、Data Analysis & Reporting

• Monitor and analyze key performance metrics across platforms
• Provide regular performance reports and actionable insights to management
• Use data to continuously optimize traffic acquisition, conversion, and customer retention

5、Cross-functional Collaboration

• Collaborate with marketing, retail, merchandising, and supply chain teams to ensure integrated business execution
• Work with marketing team to align campaign messaging and brand image across all online channels
• Partner with logistics and inventory teams to ensure product availability and operational efficiency

6、Brand & Consumer Experience

• Ensure consistent and premium brand presentation across all e-commerce platforms
• Optimize online consumer journey and improve customer experience
• Manage customer feedback and platform service quality

Qualifications

• Bachelor’s degree or above in E-Commerce, or related field
• Minimum 5+ years of experience in e-commerce operations, preferably within fashion, outdoor, or lifestyle industry
• Proven hands-on experience managing Tmall and JD.com; Douyin experience is a strong plus
• Strong understanding of China’s e-commerce ecosystem and platform mechanics
• Data-driven mindset with strong analytical skills
• Ability to work independently and take ownership under a fast-paced environment
• Strong communication and stakeholder management skills
• Fluent in English and Chinese (both written and spoken)

About the Team

Why you'll love working here:

• Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
• Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.
• Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.

What we value:

At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.

Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.

About the Company

Who we are:

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.