Social Performance Analyst at Salt XC in Toronto, /, CA

ROLE: SOCIAL PERFORMANCE ANALYST
TEAM: THE KITCHEN NORTH AMERICA
LOCATION: TORONTO (HYBRID)

COMPANY OVERVIEW: 

The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from everything from social to TV. This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking. 

Are you ready to join an award-ambitious team that's making waves in the advertising industry? Our incredible team has been recognized internationally by industry giants like Cannes, One Show and was named Campaign's Global ‘In-House Agency of The Year’, further solidifying our position as a leader in the industry. Join us and be a part of something truly special - a team that's dedicated to creating ground-breaking work and pushing limits.

At The Kitchen, we're not just looking for individuals who want to be a part of the advertising industry - we're looking for trailblazers who are ready to lead the way to the next big thing! We want individuals who are passionate about producing award-winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief.

ROLE OVERVIEW

The Performance Analyst is an insights-driven strategist who transforms data into ideas that shape creative, strategy, and brand decisions. This is not a traditional reporting role—you are a key partner in the creative process, helping teams understand not just what is happening, but why it matters and how it can inform what come next. 

You bring together cultural awareness, platform expertise, and analytical thinking to uncover strategic and creative opportunities. You’re highly collaborative, curious by nature, and skilled at translating complex data into clear, compelling narratives that drive better work. 

Working closely with the Analytics team, you will act as a day-to-day partner to cross-functional teams, guiding how performance insights inform briefs, content, and campaign direction across Influencer, organic and paid social.

CORE RESPONSIBILITIES 

• INSIGHTS & STORYTELLING (PRIMARY FOCUS) 

  • Turn data into strategic and creative insights, not just reporting, connecting performance, audience behavior, and cultural context to inspire what comes next  
  • Translate complex data into clear, actionable narratives tailored to creative, strategy, and brand teams  
  • Identify patterns across content, campaigns, and conversations to unlock new opportunities for creative development and brand growth  
  • Contribute to briefs, playbooks, campaign planning, and post-campaign analysis with forward-looking recommendations, not just recaps  

  COLLABORATION & INTEGRATION 

  • Act as a core partner to creative, strategy, and account teams, embedding insights into the workflow, not delivering them after the fact  
  • Facilitate conversations that help teams understand performance and apply insights to improve ideas and execution  
  • Provide ongoing guidance and support on social tools, data interpretation, and measurement approaches  

  SOCIAL & CULTURAL INTELLIGENCE 

  • Stay ahead of platform trends, cultural moments, and emerging behaviors, connecting them back to brand opportunities  
  • Bring a point of view on what’s happening in social and why it matters for the work  
  • Contribute to thought leadership by identifying and sharing relevant shifts in the digital landscape  
  • Bring a strong understanding of the creator and influencer landscape, including how content, audiences, and platforms intersect to drive performance 

  MEASUREMENT & ENABLEMENT 

  • Help build and maintain dashboards that are useful, intuitive, and aligned to business priorities  
  • Ensure data accuracy and streamline reporting workflows through automation where possible  
  • Analyze performance across content, campaigns, and channels, delivering timely insights (monthly, quarterly, campaign-based)  
  • Partner with strategy teams to define KPIs, benchmarks, and measurement frameworks that reflect real success  

  INNOVATION 

  • Continuously evolve how success is measured by identifying new KPIs and better ways to track impact  
  • Push beyond standard reporting to explore new tools, methodologies, and ways of thinking about performance 

 EXPERIENCE & SKILLS

• 2+ years relevant experience in agency performance analytics, digital strategy or SMM role
• Proven ability writing in-depth, actionable insights based on data, translating insights into actionable recommendations for brands, creative and strategy teams
• Experience reporting on following channels Facebook, Instagram, TikTok, Pinterest, Reddit, Twitter
• Familiarity with reporting tools (i.e. Khoros, Talkwalker, etc.)
• CPG experience desired but not required
• Preferred hands-on experience in Google Analytics, Search Console, paid social business manager accounts & Google Ad accounts
• High attention to detail
• Excellent communication skills (both written and verbal)
• Preferred exposure to all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video
• Demonstrated creative and innovative thinker, with the ability to take ownership of tasks and drive projects through to completion

The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.