Manager, Creator Marketing at Salt XC in Toronto, Ontario, CA

DEPARTMENT: CREATOR, CONNECTIONS

LOCATION: TORONTO | HYBRID – 2 DAYS ONSITE AT OUR DOWNTOWN OFFICE

COMPANY OVERVIEW

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.

Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.

We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.   

ROLE OVERVIEW  

As Manager, Creator, you will lead the execution and day-to-day management of creator and influencer programs across a portfolio of clients. You are a highly organized, platform-savvy operator who brings structure to complex programs while ensuring content is engaging, on-brief, and performance-driven. 

You will act as a key connector between creators, clients, and internal teams—translating strategy into execution, managing relationships, and ensuring programs are delivered to a high standard. This role requires a balance of hands-on execution, strategic thinking, and team support, with a strong focus on driving measurable outcomes through creator marketing. 

CORE RESPONSIBILITIES  

Creator Partnership & Influencer Strategy 

• Support the development and execution of creator and influencer strategies aligned to client objectives, target audiences, and campaign goals.  
• Identify, evaluate, and onboard creators that align with brand fit, platform relevance, and performance potential.  
• Build and maintain strong day-to-day relationships with creators, talent managers, and partners.  
• Manage creator communications, negotiations, and deliverables, ensuring clarity, professionalism, and alignment.  
• Provide input into partnership approaches, helping optimize creator selection and engagement strategies based on performance and learnings.

Campaign Execution & Operations

• Manage end-to-end execution of creator campaigns, from briefing and onboarding through to content delivery, approvals, and reporting.  
• Own timelines, workbacks, and deliverables across multiple campaigns, ensuring accuracy and consistency.  
• Oversee budgets, contracts, payment processes, and financial tracking for creator programs.  
• Utilize and maintain the creator tech stack, ensuring accurate data management and efficient workflows.  
• Identify and implement process improvements that enhance team efficiency and program delivery.  
• Support and guide junior team members, providing direction, feedback, and hands-on coaching. 

Platform & Trend Fluency 

• Maintain a strong understanding of social platforms (e.g., TikTok, Instagram, YouTube), including formats, trends, and best practices.  
• Monitor and share emerging trends, creators, and platform updates that can inform campaign strategies.  
• Apply platform knowledge to guide creator selection, content formats, and campaign approaches.  
• Collaborate with media teams to support paid amplification (e.g., whitelisting, boosting) aligned to campaign KPIs.  
• Continuously build platform expertise and contribute to internal knowledge sharing. 

Content & Engagement Strategy 

• Support the development of content strategies that are platform-native, engaging, and aligned with brand voice.  
• Guide creators on content direction, ensuring outputs are authentic, on-brief, and optimized for performance.  
• Review and provide feedback on content to ensure quality, consistency, and effectiveness.  
• Align content outputs with campaign objectives and KPIs, ensuring clarity on success metrics.  
• Analyze performance data and contribute insights to optimize future content and engagement strategies. 

EXPERIENCE & SKILLS  

• 3–5 years of experience in influencer marketing, creator marketing, or digital/social campaign management.  
• Hands-on experience managing creator campaigns from strategy through execution and reporting.  
• Strong understanding of the influencer landscape, platforms, and creator economy dynamics.  
• Experience with influencer tools, platform ad managers, and campaign reporting.  
• Proven ability to manage multiple projects simultaneously with strong attention to detail and organization.  
• Strong communication and relationship management skills, with confidence working with clients and creators.  
• Experience managing budgets, contracts, and campaign logistics.  
• Collaborative mindset with the ability to work cross-functionally and support team development.  
• Proactive, solutions-oriented thinker with a strong sense of ownership and accountability. 

PERKS & BENEFITS THAT SET US APART  
We don’t just talk about balance, growth, and culture, we build for it:  

• Work-Life Flexibility: Hybrid schedule (2 days per week in office), up to 28 paid days off, winter holiday shutdowns. 
• Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness spending, RRSP matching, or extra time off.  
• Growth-Driven Culture: Learning & Development-focused (Salt Days), top-tier learning access, and formal leadership development.  
• Celebration-First Mentality: Legendary Company trips, social events, and Salt Swag.  
• Real Rewards: Referral and new business bonuses and exclusive lifestyle perks 
• Culture of Belonging: Flexible accommodation policies, active Employee Resource Groups, and a workplace where every voice counts.  

WHAT WE STAND FOR  

• Salt of the Earth: We lead with humility, honesty, and heart—always.  
• Do What’s Right: No shortcuts. We choose integrity over ease, every time.  
• Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.  
• Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.  
• Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.