Marketing Manager at Saini Electrical in Ambarnath

Role Summary

The Marketing Manager will be responsible for driving marketing strategy, brand positioning, and lead generation for the Automatic Door System business in railway and metro projects. The role focuses on identifying business opportunities, supporting tendering efforts, strengthening market presence, and working closely with sales and technical teams to achieve growth objectives.

Education: Bachelor Degree in Engineering (Mechanical / Electrical / Electronics)
MBA in Marketing / Strategy (added advantage)

Experience: 8-12 years of experience in marketing/business development
Experience in B2B / project-based marketing is essential
Exposure to tendering, government business, or EPC projects preferred
Exposure to liasioning upto CME, CDE, CE, PCMM, PCEE, GM level

• Duties/Responsibilities:
  Develop and execute marketing strategies for the Automatic Door System vertical
• Identify and generate leads in railway, metro, private customers and infrastructure sectors
• Conduct market research, competitor analysis, and industry trend tracking
• Support business development and sales teams in tendering and bid submissions
• Build strong relationships with key stakeholders (Railways, Metro Corporations, Consultants, OEMs, EPC contractors)
• Plan and execute branding initiatives, exhibitions, and industry events
• Prepare marketing collaterals (brochures, presentations, case studies, technical documents)
• Coordinate with design and technical teams to align product positioning with market needs
• Manage digital presence including website content, LinkedIn, and online campaigns
• Track and analyze marketing performance metrics and ROI
• Support pricing strategy and value proposition development
• Ensure alignment of marketing activities with business goals

Skills to have
Strong knowledge of B2B marketing and industrial/project sales cycles
Understanding of railway/metro projects and procurement processes
Experience in tendering and bid support
Excellent communication, presentation, and interpersonal skills
Strong analytical and market research skills
Proficiency in MS Office and CRM tools
Ability to create technical and commercial marketing content
Liasioning upto CME, CDE, CE, PCMM, PCEE, GM level

Competencies Required:
Market Insight & Analysis : Ability to understand industry trends and customer needs
Strategic Thinking : Develops effective marketing plans aligned with business goals
Communication & Influence : Strong presentation and stakeholder engagement skills
Collaboration : Works closely with sales, design, and project teams
Result Orientation : Focus on lead generation and conversion support
Customer Orientation : Builds strong relationships with clients and partners
Creativity & Innovation : Develops impactful marketing campaigns and positioning
Execution Excellence : Ensures timely delivery of marketing initiatives

BODE SAINI India Pvt Ltd

www.sainielectricals.com