Marketing Development Representative at RWS Group in Remote

Summary: RWS Group is focused on unlocking global understanding and values diversity in its workforce. The Marketing Development Representative (MDR) will qualify inbound marketing leads and convert them into high-quality sales opportunities, acting as a bridge between Marketing and Sales. Responsibilities: - Respond to inbound leads from campaigns, events, website forms, and digital channels within agreed SLAs - Qualify leads based on Ideal Customer Profile (ICP), segmentation, and buying intent - Engage with prospects via email, phone, and social channels to assess needs and readiness - Book discovery meetings or product demos for Sales teams (Account Managers, BDMs, SDRs) - Convert qualified leads into sales opportunities and contributes to pipeline generation - Ensure all opportunities are accurately logged in Salesforce with full notes and handover details - Meet or exceed KPIs (number of qualified leads, meetings booked/held, pipeline generated) - Maintain accurate activity tracking and conversion reporting in Salesforce/HubSpot - Follow up on inbound campaigns using outreach sequences - Provide feedback to Marketing on lead quality, campaign effectiveness, and conversion blockers - Collaborate with Marketing on messaging, follow-ups, and nurture sequences - Follow defined internal processes (lead routing, opportunity creation, CRM rules) - Partner with SDR/BDR teams to ensure smooth transition from inbound to outbound activities Required Qualifications: - 1–3 years of experience in lead qualification, inside sales, or customer-facing marketing - Strong communication skills across phone, email, LinkedIn, and outreach tools - Experience using CRM systems such as Salesforce (or similar) - Familiarity with marketing automation platforms like HubSpot - Ability to quickly understand customer needs and assess buying intent - Ability to clearly articulate value propositions to prospects - Strong organizational skills and ability to manage multiple leads and follow-ups - Target-driven mindset with focus on hitting KPIs and pipeline goals - Ability to work collaboratively with Marketing, Sales, and SDR/BDR teams Required Skills: Lead qualification, Salesforce Important Skills: HubSpot Nice-to-Have Skills: Target-driven mindset