Marketing Strategy Lead at Royal Bank of… · Toronto

Marketing Strategy Lead Location: 170 BLOOR ST W:TORONTO Job Description What is the opportunity? The Ascendant Wealth Partners (AWP) team is a Toronto-based boutique investment management firm within RBC Dominion Securities that is committed to a holistic approach, integrating financial, tax, and legal considerations with a focus on client service. This high performing Advisory Team consists of over 30 professionals, including 7 Partners, and is entrusted with managing over $7.5 Billion of capital offering unbiased, personalized advice to families and institutions. We are seeking an exceptional and strategically-minded Marketing Strategy Lead to shape the execution of our marketing strategy, strengthen our brand, and drive business growth. The Marketing Strategy Lead will be a key member of the AWP team and they will manage all marketing and communication activities to support the firm's business objectives and build brand awareness. What will you do? Help develop, articulate, and implement a comprehensive, long-term marketing strategy that aligns with the firm's overarching business goals. Define and amplify the firm’s brand messaging, ensuring consistency and integrity across all digital media channels. Articulate how our unique value proposition and mission set us apart from our competitors. Oversee the planning and execution of integrated marketing campaigns across digital, content, social media, and traditional web channels. Lead and coordinate logistics of AWP in-person and virtual events, including pre/post-event timelines and milestones, KPI metrics and evaluation summary. Drive multi-channel demand generation campaigns to attract and retain institutional and high-net-worth clients. With the help of the AWP Partners, lead the distribution efforts of relevant investment and wealth planning content, such as market commentary, portfolio insights, and case studies, to position the firm as an industry expert. Alongside other members of the AWP Marketing Committee, foster a culture of collaboration, creativity, and data-driven decision-making. Work closely with branch management and RBC marketing team to ensure all marketing and communications is approved from a compliance perspective. Develop and manage the marketing budget, allocating resources effectively to maximize ROI and achieve both marketing and business development objectives. Utilize data analytics and key performance indicators (KPIs) to monitor, measure, and report on the effectiveness of all marketing activities. What do you need to succeed? Must-have A Bachelor’s degree in Marketing, Communications, or Business Administration is preferred 5+ years of experience in marketing, preferably within the financial services or asset management industry Expertise in digital marketing, including SEO, content marketing, social media strategy, and CRM platforms A high-level understanding of the investment landscape, including various asset classes (e.g., equities, fixed income, alternatives) and client segments (e.g., institutional and high-net-worth) is considered an asset Strong written and verbal communication skills, and the ability to work in a collaborative team environment A strategic and analytical mindset with the ability to translate business goals into innovative marketing strategies Nice-to-have Canadian Investment Regulatory Exam, CIRE Knowledge of RBC Dominion Securities’ systems and procedures Experience in the securities industry is an asset What’s in it for you? We thrive on the challenge to be our best, to think progressively to keep growing, and to work together to deliver trusted advice that can help our clients thrive and communities prosper. We care about each other and collectively work hard to reach our potential, make a difference to our communities, and achieve success that is mutual. You will also benefit from: A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable The opportunity to work as part of a dynamic, collaborative, progressive, and high-performing team Challenging work that will help you grow professionally Ongoing opportunities to build close relationships with clients Job Skills Brand Marketing, Creativity, Cross-Channel Marketing, Cross Promotions, Customer Behavior, Industry Knowledge, Marketing Activities, Marketing Strategy Implementation, Market Research, Product Services Additional Job Details Address: 170 BLOOR ST W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: WEALTH MANAGEMENT Job Type: Regular Pay Type: Salaried Posted Date: 2025-12-11 Application Deadline: 2026-05-19 Note:Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs. Pay Range The expected pay range for this position is: $55,000.00 - $90,000.00 The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable. You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals. Our Employment Opportunities At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.