Marketing Strategist at Royal Bank of Canada in Minneapolis, MN

Marketing Strategist Location: Minneapolis, Minnesota, United States of America Job Description What is the opportunity? We’re seeking a strategic, insights-driven Marketing Strategist to elevate our brand, deepen client engagement, and fuel business growth in the competitive wealth management landscape. In this role, you’ll architect marketing initiatives that differentiate our firm, strengthen trust with HNW clients, and drive results across all channels (digital, print, events, and partnerships). In this role, you will make complex financial concepts into compelling narratives to a segmented audience. What You’ll Do Strategic Planning & Positioning Develop and execute multi-channel marketing strategies aligned with firm goals and HNW audience needs. Identify opportunities to differentiate our brand in the wealth management space. Support annual marketing planning, budget allocation, and KPI development. Campaign Leadership Lead end-to-end campaign strategy for client acquisition and client retention Partner with leadership and cross-functional teams to translate business objectives into clear, actionable marketing messaging. Oversee creative development, content production, and campaign rollout across channels. Content & Messaging Strategy Craft messaging frameworks that articulate our value proposition, investment philosophy, and client experience. Collaborate with creative, digital, field and stakeholders to produce thought leadership campaigns across different businesses and audiences Analytics & Optimization Track campaign performance, website analytics, and client engagement metrics to drive continuous improvement. Create dashboards and reports to communicate insights and recommendations to leadership. Conduct competitive analysis and market research to inform strategic decisions. What You Need to Succeed Must-Have: 8+ years of marketing strategy experience, preferably in financial services, wealth management, banking, or professional services. Deep understanding of high-net-worth (HNW) audiences and relationship-driven marketing. Proven track record of building and executing integrated campaigns across digital and traditional channels. Exceptional ability to simplify complex financial concepts into clear, client-friendly messaging. Strong analytical skills, with experience using data to optimize strategies. Highly organized, collaborative, and adaptable in a regulated, fast-paced environment. Nice-to-Have: Familiarity with wealth management products, investment philosophies, and industry trends. Experience with CRM systems, marketing automation tools, and analytics platforms. What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off. Leaders who support your development through coaching and managing opportunities. Ability to make a difference and lasting impact. Work in a dynamic, collaborative, progressive, and high-performing team. Opportunities to do challenging work. Opportunities to build close relationships with clients. The expected salary range for this particular position is $70,000-$130,000 , depending on your experience, skills, and registration status, market conditions and business needs. You have the potential to earn more through RBC’s discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided the business meets its performance targets and you meet your individual goals. RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that: Drives RBC’s high-performance culture Enables collective achievement of our strategic goals Generates sustainable shareholder returns and above market shareholder value Job Skills Brand Marketing, Creativity, Cross-Channel Marketing, Cross Promotions, Customer Behavior, Industry Knowledge, Marketing Activities, Marketing Strategy Implementation, Market Research, Product Services Additional Job Details Address: 250 NICOLLET MALL:MINNEAPOLIS City: Minneapolis Country: United States of America Work hours/week: 40 Employment Type: Full time Platform: WEALTH MANAGEMENT Job Type: Regular Pay Type: Salaried Posted Date: 2026-05-08 Application Deadline: 2026-06-26 Note:Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Our Employment Opportunities At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.