Influencer Marketing Manager at Roots… · Mumbai…

Role & responsibilities

Oversee and direct end-to-end influencer marketing campaigns.

Formulate advanced campaign strategies aligned precisely with client objectives.

Manage project budgets, project timelines, performance reporting, and associated KPIs.

Mentor, guide, and manage the internal influencer marketing team.

Cultivate and sustain strategic relationships with brands, content creators, and external agencies.

Lead high-level client meetings and formal presentations.

Negotiate and finalize commercial agreements and contracts.

Monitor overall campaign performance rigorously to deliver actionable strategic insights.

Provide robust support for business development initiatives and sales pitches.

Optimize and continuously improve internal workflows and operational processes.