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Growth Marketing Intern at Roku in New York, NY
Skills
Job Description
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
The Roku Ad Growth Marketing team is responsible for accelerating new revenue potential, advancing Roku’s advertising brand positioning, and providing insights and inspiration that help businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers delivers client strategies, research and insights, new product innovations, events, and experiences — all in service of Roku’s purpose to make TV better for everyone.
About the role
We're seeking an enthusiastic and curious Growth Marketing Intern to join our dynamic and entrepreneurial team. This internship offers a unique opportunity to gain hands-on experience in the fast-paced world of paid media and growth marketing with a focus on our advertising business. You'll work closely with experienced professionals, learn foundational skills, and contribute to real-world projects that drive full-funnel, measurable impact. This role is perfect for someone eager to learn, dive into marketing data, and support a high-impact team.
What you'll be doing
- Competitive Analysis & Market Research: Compile and present a comprehensive competitive analysis of the self-serve CTV advertising space to inform internal areas of improvement across creative, messaging, SEO/AEO strength, audience targeting, influencer partnerships, and more. Combine market research, internal data, and real customer insights to build actionable recommendations.
- Design and Implement Strategic Experiments: Analyze data across the customer journey to inform a measurable test plan to impact real-world performance, including but not limited to landing page A/B testing, audience targeting, creative performance, and other digital marketing experiments. Work with cross-functional team to select one test to design and execute from hypothesis to measurement and present key findings.
- Audience Segmentation & Messaging Strategy: Work with Marketing, Product, Data Science, Sales, Customer Experience, and other stakeholders to build full-funnel strategy around one target persona/ICP to inform personalized marketing experience. Develop and launch personalized marketing campaigns around selected target persona and measure acquisition effectiveness compared to benchmarks. Use a mix of internal data, insights, and AI tools to inform strategy.
We're excited if you have
- Currently pursuing a Bachelor's degree in Marketing, Business, Analytics, or a related field.
- A strong desire to learn about digital marketing, paid media, and growth strategies.
- Basic analytical skills with an interest in diving into data to draw insights.
- Good communication and interpersonal skills, eager to collaborate with a team.
- Organized, detail-oriented, and comfortable with ambiguity. We want you to dive in and learn about areas that excite you!
- Familiarity with Excel pivot tables is a plus.
- Any prior coursework or personal projects related to marketing or data analysis are a bonus.
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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