Associate Product Manager, Ad Experiences at Roku in New York, NY

Summary: Roku is the #1 TV streaming platform in the U.S., and they are seeking an Associate Product Manager for the Ad Experiences team. This role focuses on defining user interactions with advertising, developing new ad formats, and ensuring a high-quality user experience while collaborating with various teams. Responsibilities: - Assist in the end-to-end lifecycle of new ad formats, from initial concept and wireframing to technical documentation and launch - Author detailed PRDs (Product Requirement Documents) and user stories that translate business needs into clear, actionable requirements for Engineering and Design teams - Conduct competitive analysis and user research to identify emerging trends in interactive advertising, shoppable content, and non-intrusive ad units - Partner with Data Science to set up A/B tests. You will monitor performance metrics such as Click-Through Rate (CTR), engagement, and “ad fatigue” to iterate on existing formats - Serve as a bridge between Sales, Marketing, and Engineering. You will help gather requirements from advertisers and ensure the technical implementation meets those needs without compromising platform performance - Lead the internal “dogfooding” and QA process for new ad units to ensure they render correctly across different devices and orientations Required Qualifications: - 0–2 years of experience in product management, digital marketing, or a technical field - Bachelor's degree in a technical or business-related field (Computer Science, Engineering, or similar) - Ability to dive into data using SQL or visualization tools (like Tableau/Looker) to find patterns and insights that drive product decisions - A strong focus on the user; an ability to advocate for experiences that don't feel 'interruptive' or 'annoying.' - While you don't need to be a developer, you should be curious about how the digital ad stack works (e.g., how an ad is requested, served, and tracked) - Strong written and verbal skills—comfortable presenting a 'mini-roadmap' or a post-launch analysis to stakeholders Preferred Qualifications: - Internships or projects in tech/advertising are a plus Required Skills: SQL, Data Visualization, Product Requirement Documentation, User Research, A/B Testing, Digital Advertising, Ad Tech, Product Management, Customer Empathy Benefits: Health insurance, Equity awards, Life insurance, Disability benefits, Parental leave, Wellness benefits, Paid time off, Global access to mental health and financial wellness support and resources, Statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)