Results.com→
Digital Marketing Manager at Results.com in San Francisco, CA
Skills
Job Description
Company Description
RESULTS.com is a leading SaaS Business Management Platform, with over 5,000 users offering clients a cloud based software that creates alignment, increases engagement and accountability towards the organization's long term priorities.
RESULTS.com has received numerous awards and was recognized as a Winner of the Tie50 world’s top startups for 2014.
With global headquarters in Auckland, New Zealand, and North American headquarters in San Francisco, USA, RESULTS.com presents an exciting opportunity for candidates looking for international business experience, including:
- Fast growing global SaaS business using the latest technology
- High Performing Culture
- Competitive salary
- Exceptional training and ongoing development programs to support your career growth
Job Description
We are excited to be able to add to our relatively small team this critical role which will help keep our end to end inbound marketing machine humming!
This position requires technical mastery of several marketing platforms and tracking techniques, curiosity, a commitment to continuous improvement and collaboration. It does not involve copywriting or graphics creation.
One essential linear process we are looking for someone to own is the setup and management of campaigns with slugs for text and provided images. For us, this means using HubSpot to create forms, landing pages, nurture workflows and emails. A/B tests for landing pages and imagery to constantly improve our conversions. In AdWords, you will create targeted campaigns, ad groups and ads with proper links back to HubSpot assets. In Analytics you will establish the correct Goal structure to optimize the AdWords campaigns and enhance SEO.
Others on the team will populate these with copy, keywords, and imagery, thus completing the campaign creation.
You will then start and monitor it. You will be responsible for staying on budget, of course. But your real responsibility will be producing reports on the effectiveness of the campaign and every asset within it. You will alert the team when a/b tests produce winners, and collaborate on next steps. You will let us know when a keyword list needs to be revisited or when negatives need to be added. You will also monitor the workflows in HubSpot to ensure our nurture functions properly, and you’ll monitor a/b tests in there as well.
On an ongoing basis, you will also maintain the integrity of all of our marketing systems, including their integration with Salesforce, and will spot-check data flow between HubSpot & Salesforce to ensure accuracy. You will provide weekly reports showing exactly what path new clients took, from their initial contact to closed-won. On a regular basis (monthly or quarterly) you will provide the raw data for marketing reports that will show results and ROI on specific efforts.
Tinkering, measuring, improving, collaborating - wash, rinse, repeat! The perfect candidate for this role is energized by this process, finds great satisfaction in a well-running machine and finding just the right minor changes that can create massive and measurable improvements.
Qualifications
3-5 years Inbound Marketing experience Ability to thrive in a Start-Up environment Experience with:
Google AdWords
- Expert-level implementation and optimization of campaigns.
- Expert-level integration with Analytics, particularly Goals.
- Expert-level bid optimization.
- Ability to provide specific reasons for quality scores.
Google Analytics
Ability to provide a detailed analysis of:
- AdWords campaigns
- Search Enhancements
- Keyword performance
- Search engine metrics
Mastery of Goals and their relation to AdWords is essential
- Ability to establish targeted campaigns of any type.
- Ability to create a/b tests, insofar as LinkedIn enables it.
- Understanding of how campaigns produce organic growth for our Group.
HubSpot
Expertise needed in everything except the Design Studio. The more creative you are here, the better.
Salesforce
Ability to create Campaigns in Salesforce and/or associate existing ones to HubSpot campaigns.
Structured Data
Understanding of how to optimize it and how to write JSON for it.
Our Facebook efforts are nascent but they will evolve to leverage video and animations. You should know how to manage our Facebook homepage, set up Facebook campaigns, and link them all back to HubSpot.
Additional Information
All your information will be kept confidential according to EEO guidelines.