AI Based Customer Segmentation Intern at Repligen… · Waltham

Summary: Repligen Corporation is focused on inspiring advances in bioprocessing to improve human health worldwide. They are seeking an AI-Based Customer Segmentation Intern to support data-driven initiatives aimed at enhancing account prioritization and Sales and Marketing alignment through customer segmentation using analytics and machine learning techniques. Responsibilities: - Analyze Salesforce Account, Contact, and Opportunity data to identify meaningful customer and account segments - Develop engagement cohorts using clustering and segmentation techniques and translate results into clear business categories (e.g., high priority, nurture, reactivation) - Interpret analytical outputs in plain language and connect findings to recommended Sales and Marketing actions - Collaborate with Sales and Marketing stakeholders to review results, gather feedback, and validate business usefulness - Identify and document data quality and integrity gaps that limit segmentation accuracy - Produce leadership-ready deliverables, including summary presentations and written documentation - Contribute to a repeatable, well-documented segmentation framework that can evolve as data quality improves - Support responsible AI adoption by emphasizing transparency, governance, and human judgment in analytical recommendations Required Qualifications: - Currently pursuing a degree in Data Analytics, Computer Science, Information Systems, Business Analytics, Statistics, or a related field - Strong analytical skills with the ability to interpret CRM and sales funnel data - Proficiency with Excel and/or Google Sheets for data cleanup, rollups, and quality checks - Experience with data analysis tools such as Python or MATLAB; SQL experience is a plus - Familiarity with basic segmentation and clustering concepts through coursework or academic projects - Ability to critically evaluate analytical outputs and recognize limitations driven by data quality - Strong written and verbal communication skills, with the ability to summarize findings for non-technical audiences - Comfortable collaborating across teams and incorporating feedback from Sales and Marketing partners - Structured, detail-oriented thinker with strong documentation habits - Sound judgment and discretion when working with customer and sales data - Proactive, curious, and resilient when navigating ambiguity and imperfect datasets Required Skills: Data Analytics, Python, CRM Data Analysis Important Skills: Excel, Clustering Techniques