Senior Director of Demand Generation |… at Refine Labs · UNITED

About Refine Labs

Refine Labs is a B2B marketing agency that helps mid-market and enterprise SaaS companies drive more qualified pipeline and revenue. We build and execute demand strategies across brand, demand capture, and customer expansion that match how buyers make decisions today.

As Senior Director of Demand Generation, you’ll partner directly with CMOs, VPs, and senior marketing leaders. You’ll lead strategy and advise teams across Demand Gen, Content, RevOps, and Product Marketing to build programs that turn buyer signals into revenue. You’ll work across a mix of industries and business models, gaining exposure to different go-to-market motions and sharpening your skills with every engagement.

We’re building a Talent Destination for the best minds in B2B marketing. You’ll work alongside people who challenge the status quo, care about doing it right, and want to grow. If you’re ready to step into a high-impact role and lead work that moves the needle, let’s talk.

The target salary for this role is $180,000 and is standardized across all Senior Director of Demand Generation team members to ensure equity across the team.

​​ Note: Our operations are entirely remote, however we are presently prioritizing candidates for our pool that reside in the following states: CA, CO, FL, GA, IL, IN, IA, MD, MA, NY, NC, OK, OR, PA, TN, TX, VA or WA.

By submitting your application for this position through LinkedIn, your profile will be added to our candidate pool. Should review of your qualifications align with an immediate business need and result in a decision to pursue your candidacy, you will be contacted by our recruiting team.

What you'll do at Refine Labs:

• Demand Generation: Plan, implement, and measure multi-channel programs to drive brand awareness, inbound pipeline generation, and accelerated revenue. This includes create demand, capture demand, and convert demand programs. You look at the entire new acquisition funnel and prioritize based on impact on revenue. Deploy paid media campaigns but consult on all types of non-paid programs & initiatives.

• Paid Media Campaign Strategy and Management: Work in collaboration with a performance marketing manager to deploy the client’s budget across digital channels, including but not limited to: Google Ads, LinkedIn, Meta.

• Revenue Operations (RevOps): Review operational setup in client's MAP/CRM to implement recommendations that are key to tracking revenue success. This includes things like UTMs, conversion tracking, pipeline sources, campaigns, lead flow and handoff, CRM funnel optimizations.

• Data Analysis and Reporting: Analyze multiple data sources (CRM, MAP, ABM Tools, Web Analytics, etc.) to report on results and deliver spend recommendations. You marry the data with actionable insights that drive impact on revenue.

• Revenue & ROI Accountability: Be accountable to revenue and pipeline results, not leads. You will optimize for ROI and qualified pipeline to marketing spend ratios.

• Leadership, Strategy, and Project Management: Work directly with our clients and our internal demand generation and creative teams, leading execution of our programs.

You Need:

• Extensive demand generation experience in B2B SaaS with expertise in leveraging digital channels to drive qualified pipeline and brand amplification
• Hands-on experience managing paid media campaigns directly in platforms such as LinkedIn Ads, Google Ads, and Meta Ads is required. Experience in additional platforms (e.g., Reddit, YouTube, X) is a plus. You should feel comfortable navigating the platforms, analyzing the results, and understanding how the budget investment is impacting your client’s business funnel.
• Experience managing large demand budgets upwards of $500K/month.
• Strong analytical skills and demonstrable experience synthesizing data and making strategic decisions using Salesforce, Hubspot, Marketo, and ABM tools
• Experience building workflows and reports in Salesforce is required. You must have hands-on familiarity with Salesforce Objects (e.g., Leads, Contacts, Opportunities) and how they connect.
• Empathy – for our team, our partners, our clients, and their customers
• The ability to operate and excel at strategic as well as tactical levels with a willingness to roll up sleeves to get the job done.
• Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams
• The ability to clearly articulate ideas, frame problems and offer solutions
• The ability to develop and optimize program strategies across key channels in multiple pipeline sources, including SEO/SEM, paid social, email, owned web media properties, events, and Account-Based Marketing
• This is a client facing role. You will be expected to lead client meetings via Zoom with your camera on.

Interview Process: The typical interview process for Director of Demand Generation at Refine Labs is 4 rounds, including a panel presentation requiring preparation from our project brief. Our interview process assesses a candidate's technical, client management, and presentation skills.

Perks:

• Flexible schedule in a 100% distributed workforce
• Premium employer-sponsored health coverage - medical, dental, & vision
• Paid parental leave
• 401(k)
• Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months)
• No Meeting Fridays
• Company kick-off trips and virtual team activities
• It’s a shared belief held by all employees at Refine Labs that others on the team will not be embarrassed, reject, or punish you for speaking up. We believe in and focus on psychological safety.
• We recognize that mental health is just as important as physical health so we encourage employees to take Mental Health Days as needed.

Refine Labs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.