Owner Operator - Logistics Business at REEF in New York, NY

Who We Are

REEF is an ecosystem of digital and physical solutions that connect goods, services and experiences to consumers around the world. A key platform that REEF has developed within this ecosystem is launching ready-to-operate logistics businesses. REEF is seeking applicants to become Owner-Operators (we proudly call them “Ulysses”) to run middle-mile and last-mile delivery operations.

Becoming a Ulysses operator isn’t a job, it’s your path to business ownership, giving you uncapped income potential. We offer the tools, platforms, and support to help you turn your dream into financial freedom. This is an opportunity to run and grow your own business – without the heavy financial investment typically required to start from scratch. What we ask of you – show up, be inspired, be hard workers and “increase your surface of luck”.

What We Offer

As a Ulysses operator, you will have access to:

• High Sales Potential – Scale efficiently to make $20,000 - $100,000 top-line per week
• Immediate Customer Demand – Daily routes already lined up
• Tech & Dispatch Tools – Access our platform for fleet management, routing, and sales & performance tracking
• Flexible Fleet Options
  • Bring Your Own Vehicle – Use your own cold chain-compliant refrigerated van or box truck (non-CDL)
  • Use REEF’s Fleet – Access to non-CDL, fully-equipped refrigerated vehicles are available (a refundable deposit per vehicle is required). Auto insurance included.
• Exit Flexibility – Ability to leave the program with 90-day notice and receive your deposit back

What You’ll Do

• Oversee a mixed fleet of vans and box trucks across middle-mile and last-mile delivery routes
• Recruit, schedule, and coach drivers to meet on-time performance (OTP) and customer satisfaction goals
• Maintain full control of your P&L – monitor revenue, manage expenses, and drive sustainable profitability
• Manage fleet logistics flow from order pickup to delivery
• Own key operational metrics such OTP, Service Level Agreement (SLA) compliance and Net Promoter Score (NPS)

Minimum Requirements

• 3+ years in logistics, fleet management, or depot operations
• Strong leadership experience; able to manage 10-30 drivers and multi-vehicle operations
• Must have legal right to establish and operate a Limited Liability Company (LLC)
• Have an entrepreneurial spirit; must be ready to run and scale your own logistics business
• Must be motivated by the pursuit of autonomy, fulfillment and financial freedom.

Preferred Qualifications

• Strong business acumen; comfortable with managing working capital, payroll and running a P&L
• Experienced with OTP, SLA compliance and NPS

If you are ready to take ownership of your career and build a meaningful, profitable logistics business, we invite you to apply today to reserve your spot in an upcoming information session.