Senior Copywriter - Remote at Reedsy Limited in Canada, CA

About Reedsy

We’re here to give authors the tools and resources they need to create beautiful books. Our marketplace gathers the industry's best publishing professionals — the likes of Neil Gaiman's editor, Nora Roberts' book marketer, and GRRM’s cover designer.

We’ve grown to a community of 5,000,000 authors, and transformed the way people write and publish their book. Want to hop on board and help us get to our next destination? Cool, keep reading!

Responsibilities

Your role is to develop new concepts and craft world-beating copy that convert traffic into eager and knowledgeable users of our products. You will:

• Develop a consistent voice and tone for Reedsy’s brand across multiple channels;
• Write copy for our landing pages, lead magnets, email campaigns and social media ads;
• Come up with new creative ideas to convert our traffic;
• Report on modal A/B tests, email campaign stats (open/click rates and goal conversions), and social media ads performance;
• Help us segment our audiences to tailor our messaging; and
• Work closely with a team of content creators (writers, illustrators, animators, and YouTubers) on ad and modal copy, graphic assets, storyboards and video scripts.

Person Specification

• Both very analytical and highly creative, at ease developing new ideas and tracking their impact through analytics and data crunching;
• Experience creating conversion copy for large-scale campaigns (email and ads) at a fast-growth startup;
• A varied portfolio of copy, with examples across print and digital, from short form to long form and everything in between;
• Proven experience shaping brand guidelines and tone of voice;
• Familiarity with the publishing industry and writing craft concepts;
• Experience with email marketing, conversion optimization and A/B testing;
• Track-record creating significant growth for an early stage company or a scale-up;
• Familiarity with Google Analytics and other analytics tools; and
• Native-level English speaker.

Bonus Points

• Fluent in multiple languages. Reedsy welcomes applicants of all cultures and backgrounds;
• A good dose of ambition, a willingness to learn, and a great sense of fun;
• Your writing has been published in some shape or form.