Sr Field Marketing Manager at Redis in India

Who we are We're Redis. We built the product that runs the fast apps our world runs on. (If you checked the weather, used your credit card, or looked at your flight status online today, you’re welcome.) At Redis, you’ll work with the fastest, simplest technology in the business—whether you’re building it, telling its story, or selling it to our 10,000+ worldwide customers. We’re creating a faster world with simpler experiences. You in? Why would you love this job? The Senior Field Marketing Manager will drive all our marketing efforts across the 3 sub-regions in India (North, West & South). You will be responsible for building, managing, and optimizing our field marketing strategies to maximize our contribution to the pipeline and revenue across the region. This will include, but not limited to, building, executing, and managing all local marketing tactics including campaigns, events, digital and social and using analytics to measure, refine and optimize our ongoing performance. In this role, you will work closely with our Sales, Customer Success, Solution Architects, SDR (Sales Development), Developer relations and Partner teams to drive multi-channel, customer-centric field marketing motions that help create brand awareness, demand, and new opportunities across our priority accounts within territory. In addition, you will also work closely with our corporate marketing functions to accelerate our Go to Market efforts. If you’re passionate, creative, goal-driven, self-motivated, and love working in a fast-paced environment, we want to meet you. T his position will report to the Senior Director of International Field Marketing and be responsible for a contractor supporting the region as well. Responsibilities: ● Define a region-specific marketing plan that supports the regional sales go to market strategy. In line with global field marketing goals. ● Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships ● Strategize, build and execute integrated field campaigns that involve email, direct, digital and social marketing and other channels as you see fit ● Assist regional sales team as needed, including increasing brand awareness locally/regionally, and driving MQLs and SQLs for your sales region ● Support Developer relations in engaging and building strong dev communities across the region that also support non-domestic accounts to help increase certifications and general awareness of our new technology features. ● Use existing martech tools to build and enhance personalised experiences based on intent and interest for our customers and prospects and apply a data driven philosophy to your investment decisions. ● Monitor and report marketing contribution and ROI across all field owned activities and manage regional budgets. ● Support various other marketing projects as needed Requirements: ● Bachelor’s in marketing or related discipline ● You are fluent in English. ● 10+ years of related marketing experience, ideally in field marketing or demand generation. ● Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy ● Knowledge of marketing tools such as Marketo and Salesforce, proficient in using or embracing new AI tools like Chat GPT, Glean, Gemini etc. Knowledge/Experience of 6Sense or other ABM / Intent platforms as well as ABM principles. ● Experience partnering with an enterprise sales team ● Strong Communication skills across written, oral and presentations ● Highly organized and proficient at managing multiple projects at the same time ● You are entrepreneurial and work well in a rapidly changing environment ● You are creative, innovative, and always think outside the box ● You are metric driven and can draw insight from complex marketing data ● Confident with a dynamic personality ● Have experience managing people As a global company, we value a culture of curiosity, diversity of thought, and innovation from our employees, customers, and partners. Redis is committed to a diverse and inclusive work environment where all employees’ differences are celebrated and supported, and everyone feels safe to bring their authentic selves to work. Redis is dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, marital status, disability, gender identity, gender expression, Veteran status, or any other classification protected by federal, state, or local law. We strive to create a workplace where every voice is heard, and every idea is respected. Redis is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you think you may require accommodations for any part of the recruitment process, please send a request to recruiting@redis.com. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law. Any offer of employment at Redis is contingent upon the successful completion of a background check, consistent with applicable laws. Redis reserves the right to retain data longer than stated in the privacy policy https://redis.com/legal/privacy-policy/ in order to evaluate candidates.