Social Media Manager - Gaming at Red Bull · Elsbethen

Company Description

Are you experienced with social media management and with a big passion for video games and esports? Then this role is made for you!

The Social Media Manager is responsible for proactively leading all aspects of gaming content on our social media channels. This role is responsible for growing brand love and brand attribution by engaging new and existing consumers, more often and for longer with differentiated, authentic and ownable content linked to our gaming marketing assets. You’ll be responsible for providing social media and content expertise to complement and evolve the global marketing mix in partnership with gaming marketing with the aim to give wings with our content and stories to our consumers.

Job Description

IDEATE

In your role, you’ll drive and enable greater ambition, differentiated content, credible brand attribution, and growth across Red Bull Gaming channels to increase engagement and viewership. One of your key responsibilities will be to identify and develop new story angles for existing projects and recurring content opportunities player projects, content projects, events, etc.

PLANNING & EXECUTION

You’ll develop and execute a content calendar aligned with major gaming events, tentpole initiatives, and new game launches tied to our partnerships, while planning and overseeing content from initial concept through to final delivery.

CONTINUOUS IMPROVEMENT

You will be responsible for elevating the quality of our work in social media to increase earned impact across our channels by consistently delivering highly engaging content achieving community satisfaction.

Qualifications

3-5 years of proven experience in social media management, including scheduling and posting, content creation, briefing, and campaign management within gaming and esports

University degree (Bachelor or Master) with focus on media or digital marketing or equivalent work experience

Fluent in English

Expertise in producing and delivering short- and long-form content video content as well as copy writing across TikTok, X, Instagram, YouTube, Facebook, and Twitch

Experience in community management, focused on building, engaging and growing communities

Deep understanding of gaming culture and digital trends, with strong storytelling and trend identification skills

Analytical mindset with the ability to turn data into actionable strategies, execute projects, and optimize content initiatives

Strong cross-functional collaboration skills, managing creators, talent, and partners, with a focus on execution, problem-solving, and high-quality delivery

Additional Information

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.362 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.