Senior Manager, Sales Effectiveness… at RB Global · Netherlan…

Senior Manager, Sales Effectiveness International

Location: Netherlands

Senior Manager, Sales Effectiveness International

Profile Description
This role guides sales leaders across EMEA on effective sales execution processes that drive growth, strengthen customer relationships, and enhance the overall partner and customer experience. This role partners with Regional Sales Managers (RSMs), and the Global Sales Effectiveness team to define, implement, and assess programs that elevate sales effectiveness, optimize productivity, and instill a growth mindset across the sales organization.

The incumbent will lead the rollout of sales enablement initiatives, develop and validate sales execution action plans, and support the development of sales teams through training, coaching, and process improvement. Success is achieved when sales leaders consistently coach their teams to engage the right customers with the right solutions at the right time, building customer loyalty, increasing share of wallet, driving repeat business, and maximizing selling time of their team members. This role will report into the Commercial Strategy Director.

Job Responsibility
• Partner with Sales and Operations leaders to design, implement, and evaluate sales execution strategies, processes, and action plans that support business objectives, improve sales effectiveness, and focus on KPI Total Selling Time for Territory Managers (TMs).
• Collaborate with Regional Sales Managers to drive GTV growth, acquire new business, reduce customer attrition, increase market share, and improve the allocation of selling time toward high-value customer activities.
• Lead continuous improvement of the Go-to-Market strategy by identifying actionable insights (based on data), eliminating non-value-added activities, and optimizing sales processes to maximize customer-facing time and growth opportunities.
• Support territory optimization, coverage planning, and pipeline management to ensure Territory Managers focus on the highest-value opportunities, improving revenue generation and Total Selling Time.
• Drive CRM optimization and adoption across the sales organization, ensuring consistent and effective use of CRM and digital sales tools in alignment with the global One CRM strategy to enhance sales productivity, customer engagement, and data-driven decision-making.
• Collaborate with the Global Sales Effectiveness team to implement enterprise-wide sales initiatives within the EMEA region.
• Assist with database deployment and complete prioritization and commercialization of Go-to-Market efforts.
• Partner with Marketing and Sales teams to leverage data, analytics, and forecasting tools to identify growth opportunities and prioritize resources
• Work closely with HR, Sales Training, and Global Sales Effectiveness to design and deliver programs that support sales competency development and retention of top talent.
• Support the rollout of training programs, onboarding, and ongoing sales skills development to strengthen team capability and performance.
• Collaborate with senior leadership to ensure consistency in execution across markets and alignment with global best practices.
• Collaborate with cross-functional teams on the design and implementation of regional sales incentive plans

Job Qualifications
• At least 8 years of experience achieving targeted sales in a matrixed, international organization
• At least 2 years of experience managing a team
• Experience with with PC/database & CRM
• Strong problem solving and analytical skills and the ability to generate creative solutions to multiple issues.
• Excellent interpersonal and leadership skills; ability to develop and guide team members to success.
• Ability to multi-task with strong attention to detail while meeting deadlines in a fast-paced environment