Director, Product Marketing (AI) at Razer in Irvine, CA

Director, Product Marketing (AI)

Location: Irvine, CA

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

The Director, Product Marketing (AI Systems and Accessories) sets the global product marketing vision and strategy for a portfolio spanning consumer and edge hardware — AI laptops, desktops, and workstations, along with the docks, cooling solutions, and accessories that complete them. This leader owns category-level positioning, go-to-market strategy, and commercial impact across multiple product lines, including translating differentiated silicon capabilities such as on-device NPU performance into clear customer value for both mainstream and professional buyers. The role leads and develops a team of product marketing managers and partners closely with Product, Sales, Regional Marketing, and Executive Leadership to drive sustained growth, market leadership, and brand relevance in a rapidly evolving AI hardware category.

Essential Duties & Responsibilities

• Own the global product marketing strategy for AI Systems and Accessories, defining long-term positioning, portfolio architecture, and go-to-market frameworks across multiple product lines.

• Lead and manage a team of product marketing managers, providing clear direction, coaching, performance management, and career development to build a high-performing, scalable organization.

• Set strategic direction for product launches at a portfolio level, ensuring cohesive messaging, differentiated positioning, and consistent execution across regions and channels.

• Partner with Product Management to influence roadmap decisions, pricing strategy, and lifecycle planning based on market insights, competitive intelligence, and customer needs across consumer and professional segments.

• Define the systems-and-accessories attach strategy, ensuring docks, cooling, and peripheral products are positioned to extend the value of the core system and drive incremental revenue.

• Translate technical capability — including on-device AI performance, NPU-accelerated workflows, and thermal and power design — into clear, credible, benefit-led customer messaging, working with engineering to ensure claims are substantiated.

• Own category-level business performance, including revenue impact, market share growth, and return on marketing investment, with accountability for key OKRs.

• Develop and oversee annual marketing plans and budgets for the AI systems and accessories portfolio, ensuring resources are allocated against the highest-impact initiatives.

• Act as the primary product marketing voice to senior leadership and executive stakeholders, translating market complexity into clear strategic recommendations.

• Drive competitive and market intelligence programs, identifying emerging trends, white spaces, and threats, and ensuring insights are embedded into strategic planning.

• Champion thought leadership and brand storytelling that establishes authority and relevance in the AI hardware category, spanning creator, professional, and enthusiast audiences.

• Establish and optimize product marketing processes, tools, and best practices to improve efficiency, consistency, and cross-functional alignment at scale.

• Partner with silicon, platform, and ISV partners on joint positioning, co-marketing programs, and ecosystem storytelling.

• Support key customer, partner, and industry engagements, including major trade shows, press briefings, and strategic sales moments.

• Collaborate closely with Global and Regional Marketing and sales teams to ensure global strategy is effectively localized without diluting core positioning.

• Other duties as assigned.

Pre-Requisites :

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Extensive experience in product marketing spanning both consumer and professional audiences, preferably within PCs, consumer electronics, computing hardware, or adjacent categories.

• Demonstrated success leading multi-product, global go-to-market strategies with measurable business impact.

• Proven people leader with experience managing and scaling high-performing teams.

• Working fluency in AI computing concepts — on-device versus cloud inference, NPU/GPU/CPU tradeoffs, and common AI workloads — with the ability to translate technical capability into customer-facing value.

• Strong strategic, analytical, and financial acumen, with the ability to connect marketing strategy to business outcomes.

• Exceptional executive-level communication and presentation skills.

• Deep understanding of digital marketing channels, lifecycle marketing, and modern GTM frameworks.

• Experience marketing hardware through both direct and retail/channel routes to market.

• Experience operating in complex, matrixed organizations with global stakeholders.

• AI-related certifications or formal coursework — such as NVIDIA Deep Learning Institute, Microsoft Azure AI, AWS Machine Learning, or Google Cloud AI credentials — are a plus.

Education & Experience

• Bachelor's degree in Marketing, Business, Engineering, Computer Science, or a related field, or equivalent practical experience; MBA or advanced technical degree preferred.

• 10+ years of product marketing experience, including 4+ years leading and developing teams.

Salary Ranges:

$139,620.00 - $232,700.00 (per annum)

Disclaimer: Exact compensation may vary based on skills, experience, and location.

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?