Web Producer - FMCG Customer Strategy Section,… at Rakuten · Tokyo

Web Producer - FMCG Customer Strategy Section, FMCG Customer Strategy Department (C&M)

Location: Tokyo, Japan

Job Description:

Department Overview
The FMCG Customer Strategy Department operates multiple shops on Rakuten Ichiba, including "Rakuten 24," a direct-to-consumer service for fast-moving consumer goods.
Rakuten 24 is a unique position where Rakuten itself operates as a first-party model store within Rakuten Ichiba, allowing employees to gain experience as a business company while remaining in-house.

Our department contributes to the business by handling UI/UX improvements, web page production, data analysis, and marketing.
Beyond processes such as advertising sales, driving traffic to store pages through events, and delivering creative assets, you can improve your skills through the entire business, from product procurement to sales, page production, shipping, logistics, and UX confirmation until the product reaches the customer.

From a Web Producer's perspective, you can gain the following experiences.
1. Comprehensive Business Production Experience: You will be involved in the entire "Rakuten 24" business, from product procurement to logistics and sales, gaining dynamic experience in driving a business.
2. UI/UX Improvement and Sales Contribution on a Large-Scale EC Site: On the massive Rakuten Ichiba platform, you will work on UI/UX improvements and sales enhancement measures that impact many users, realizing significant achievements.
3. Data-Driven Decision Making and Marketing Strategy Development: You will develop skills in utilizing rich data, thinking logically to improve websites, and formulating and executing effective marketing strategies.
4. Project Management Skills through Collaboration with Diverse Stakeholders: You will improve your advanced communication and management skills by collaborating with various internal and external stakeholders to lead projects to success.

Rakuten 24: https://24.rakuten.co.jp/

Position:
Why We Hire
The FMCG Customer Strategy Department operates "Rakuten 24," a large-scale e-commerce service on Rakuten Ichiba that handles a wide range of products, including daily necessities, baby products, and pet supplies. Our vision is not merely to sell products, but to maximize growth in each category and thoroughly enhance customer satisfaction, thereby building an indispensable service deeply rooted in users' daily lives.

Currently, "Rakuten 24" continues its steady growth, and we are aiming for further improvements in user experience and business expansion. In this growth phase, we believe the power of a Web Producer who can deeply understand vast purchasing data and user insights, and formulate and execute strategies based on them, is absolutely essential.

In this position, you will be able to fully leverage the extensive data cultivated on Rakuten Ichiba, Japan's largest e-commerce platform, and the flexibility of being a business company within the FMCG Customer Strategy Department. You will be involved in everything from planning to execution and performance verification. Your initiatives will directly contribute to improving the purchasing experience for millions of users and enriching their daily lives.

Won't you join us in realizing a vision of creating new value for Rakuten's e-commerce site, approaching it from a user-centric perspective and working with vast amounts of data?

Attraction
1. Experience in Producing on an Overwhelming Business Scale and During a Growth Phase
"Rakuten 24" is a large-scale service that leads the sales of daily necessities on "Rakuten Ichiba," one of Japan's leading EC malls. In this position, you can produce the growth of a service directly connected to the lives of millions of users, from the forefront. Currently, we are in a phase of further business expansion, and the biggest appeal is that your plans and measures will directly impact sales and customer satisfaction, allowing you to feel the results firsthand. You can gain dynamic experience in an environment that combines the speedy decision-making and execution capabilities of a business company, while utilizing the resources of the massive Rakuten Ichiba platform.

2. High Degree of Autonomy and User-Centric Organizational Culture
In the FMCG Customer Strategy Department, you have a high degree of autonomy to consistently handle everything from planning based on user insights to execution and effectiveness verification. This is not just about performing assigned tasks; it's an environment where you can independently think, propose, and materialize ideas on "how to make users happier" and "how to grow the business further." You can closely collaborate with members of diverse expertise, such as buyers, engineers, and designers, sharing ideas in an open environment to create services. A truly user-centric organizational culture is deeply rooted, where service improvements are driven by user feedback.

3. Oversee the Entire Business and Build a High Market Value Career
In this position, you will not only deepen your expertise as a Web Producer but also cultivate a perspective that oversees the entire business, "from product procurement to sales, logistics, and customer experience." You will acquire diverse skills through a wide range of tasks, such as product strategies in collaboration with buyers, promotion strategies with marketing personnel, and site improvements with data analysts.

Skills Acquired:
- Data-driven strategy formulation and execution capabilities
- UI/UX improvement skills for large-scale EC sites
- Project management capabilities involving diverse stakeholders
- A perspective to understand the entire business and maximize business results
For future career paths, in addition to promotion to management positions, it is possible to pursue a wide range of career paths such as marketing, product management, and business development, depending on your aspirations and aptitudes.

4. Fusion of Rakuten Group Resources and the Dynamism of a Business Company
The greatest strength of "Rakuten 24" is its ability to **combine "the robust technological foundation and extensive resources of the Rakuten Group" with "the dynamism of moving the entire business, unique to a business company like the FMCG Customer Strategy Department."** While having an environment that leverages Japan's largest EC ecosystem, vast purchase data, and cutting-edge technologies like generative AI, you can experience everything from upstream to downstream business operations internally, including product procurement, logistics, web production, and marketing. This allows you to feel how your work contributes to the entire business and acquire highly marketable skills with great fulfillment, offering a unique appeal unmatched by competitors.

Position Details
As a Web Producer, you will be responsible for developing and executing "storefront" strategies for each product category in collaboration with buyers, starting from customer analysis based on purchase data and qualitative research. This will apply to EC sites, including "Rakuten 24" on Rakuten Ichiba. You will comprehensively handle everything from planning based on user insights, leading the execution phase (project management), to evaluating the effectiveness of measures and planning improvements, aiming to maximize customer satisfaction and business growth.

Specific Job Responsibilities
- Customer Data Analysis and Insight Extraction:
Identify customer insights based on purchase data, access data, user behavior data, and qualitative research (surveys, interviews, etc.).
Discover issues and identify opportunities through category-specific and customer segment-specific analysis.
- Data-Driven Planning:
Based on the analysis results, market trends, and competitive landscape, formulate sales strategies, promotion strategies, and website improvement plans for each category.
Collaborate with buyers to materialize product lineups, pricing strategies, and campaign details.
- Leading the Execution Phase of Each Project (Project Management):
Develop execution plans for proposed projects, manage schedules, and adjust resources.
Coordinate and collaborate with diverse internal and external stakeholders, and manage progress.
Direct the creation of creative assets (banners, special feature pages, advertising materials, etc.).
- Measure Effectiveness and Plan Improvements:
Set KPIs, measure effectiveness, and evaluate measures through data analysis.
Identify areas for improvement based on effectiveness evaluation results and formulate subsequent measures.
Prepare regular reports and share them within the department.

Work Environment
Organizational Structure
- FMCG Customer Strategy Department: Approximately 60 members
- Web Producer Team: Approximately 5 members
- Age Range: 20s to 30s
- Ratio of New Graduates to Mid-career Hires: New Graduates (80%), Mid-career Hires (20%)

Backgrounds of Mid-Career Hires
- EC site operations (direct sales, stores on Rakuten Ichiba)
- Web Director for in-house services
- Buyer for major retailers

Career Path Examples of Successful Mid-Career Hires
- Promoted to team leader within 1 year of joining and excelling in the role.
- Transferred from Web Producer to Marketing within 2 years of joining.
- Transferred from Web Producer to Product Management in the Development Division within 4 years of joining.

Mandatory Qualifications:
- Web Producing or Equivalent Experience in E-commerce (3+ years):
Experience covering the entire cycle of e-commerce operations, from planning and development direction to operation and improvement.
Experience in planning and executing measures aimed at increasing sales and improving UI/UX.

- Data-Driven Problem Solving and Issue Identification Skills:
Experience in extracting customer insights based on quantitative data (such as purchase data, access data, user behavior data) or qualitative research (surveys, interviews, etc.), and translating them into concrete measures.
Experience in iterating on improvement cycles through effectiveness verification, such as A/B testing.
SQL skills sufficient to understand and make simple modifications to existing SQL queries.

- Project Management Experience:
Experience in planning, promoting, and completing projects in collaboration with multiple stakeholders (buyers, designers, engineers, marketers, etc.).
Ability to manage schedules, adjust resources, and solve problems.

Desired Qualifications:
Experience utilizing website analysis tools ( Google Analytics, Adobe Analytics etc.)
- Experience in detailed data analysis, report creation, and proposing improvements using access analysis tools.
- Experience in creating dashboards and visualizing data using BI tools (Tableau, Looker Studio etc.).

Basic knowledge or practical experience in UI/UX design
- Understanding of user-centered design principles and experience in creating wireframes and prototypes.
- Experience using design tools (Figma, Sketch, Adobe XD etc.).

Practical experience in digital marketing
- Experience in operating listing ads, display ads, and social media ads.
- Experience in planning and executing SEO measures.
- Experience in planning and executing CRM measures (email marketing, LPO etc.).

Basic knowledge of HTML/CSS
- Knowledge sufficient to understand website structure and provide simple corrections or instructions.

Other Information:
Additional information on Location
Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification
TOEIC score of 800 or higher (or proof of equivalent English proficiency, or proof of a graduate degree or higher from an English-speaking university)
Proof of qualification is required by the time of notification of offer.
If you do not have a score or a certificate, we will guide you to the TOEIC IP test sponsored by our company during the selection process.

Rakuten Group, Inc. Homepage Link
- Benefits:https://corp.rakuten.co.jp/careers/benefit/
- Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed
- Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/

#creative #producer #productmanager #commerce #Rakuten24

Languages:

English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)