Sales Promotion Strategist - Energy Business… at Rakuten · Tokyo

Sales Promotion Strategist - Energy Business Department Location: Tokyo, Japan Job Description: Business Overview Rakuten is Japan's largest marketplace and Internet ecosystem, offering a wide range of more than 70 services, including e-commerce, travel, banking, fintech, food delivery, golf, insurance, instant messaging, and mobile networking. Rakuten offers more than 140 services worldwide, of which Communications & Energy Company is the division that operates the cell phone business and other telecommunications and electric energy-related businesses. Please see below for a list of Communications & Energy Company's services*. https://corp.rakuten.co.jp/about/company/communications_energy.html Department Overview As a retail electricity provider of the Rakuten Group, Rakuten Electricity provides "Rakuten Denki," an electricity service for general households, and "Rakuten Gas," a city gas service. Rakuten Electricity is expanding its services to become the No. 1 new electric power company by providing a safe, convenient, and affordable experience close to its users. The service features a simple design with a basic charge of zero yen and a single metered charge based on the amount of electricity used, instead of the complicated and difficult electricity rate plans of the past. The service allows customers to receive Rakuten points based on their electricity bills and to pay their electricity bills with the points. Furthermore, the digitization of the energy field is expected to continue in the future, including the digitization of electricity meters, the development of mobile communication technology, and the spread of IoT and AI. With the spread of distributed power resources such as solar power generation, storage batteries, and electric vehicles, virtual power plants (VPPs) can be used to control and optimize power supply and demand, bundle power sources generated by each household, and mutually trade power. I can also imagine a future where this is done. Against this backdrop, we aim to establish a new power platform by leveraging Rakuten Group's IT technology and big data. Business Growth Potential: This is a dynamic environment where you can leverage the powerful physical retail channel of Rakuten Mobile Shops to directly contribute to the expansion of the Rakuten ecosystem. High Degree of Autonomy: You’ll find it rewarding to see the sales methods and scripts you develop rolled out to stores nationwide, with the results directly reflected in the number of subscribers. Career Development: Within the Rakuten Group’s diversified business model, you’ll have the opportunity to hone a wide range of skills, including sales strategy, data analysis, and business development. Position: Why We Hire Recruitment of additional staff. With our revenue growing steadily, we are aiming for further growth. Position Details As a key strategy to maximize synergies within the Rakuten Group, you will lead sales promotion efforts for “Rakuten Denki” at “Rakuten Mobile Shops” nationwide. This role involves overseeing everything from strategy development to execution to expand the number of Rakuten Denki subscribers, through building store-based sales operations, analyzing regional challenges, and replicating successful practices across locations. Specifically: - Optimizing the “Rakuten Denki” sales process and planning and executing sales strategies at Rakuten Mobile Shops - Analyzing sales performance across multiple stores and managing KPI - Identifying challenges through on-site interviews and improving and standardizing sales methods (for remote locations, we use Zoom or similar tools instead of business trips) - Establishing best practices from successful cases and creating company-wide manuals and sales scripts - Raising the overall level of sales skills by planning and implementing training programs for store staff - Designing incentive programs and planning campaigns to improve sales performance Work Environment Business Planning team Number of people: 6 people Composition: men and women in their 20s-40s All are mid-career hires, some with no experience in the energy industry. Mandatory Qualifications: - At least 3 years of experience as an area manager or in a similar role in the retail or customer service industry, with a focus on store-based operations - Experience overseeing multiple stores and implementing sales strategies based on data analysis - Experience identifying challenges, proposing solutions, and leading the rollout of those solutions across multiple locations - Proven track record in establishing and documenting operational procedures for store management Desired Qualifications: - Experience in sales and sales promotion of “contract-based products” in industries such as telecommunications, electricity, finance, and insurance - Experience managing agencies or providing guidance and support to franchise locations - Experience in project management within a large-scale sales network - A proven track record of significantly increasing quantitative results, such as sales figures, based on data-driven hypothesis testing - English proficiency #business #marketing #PR #communicationsandenergy Languages: Japanese (Overall - 4 - Fluent)