Marketing Specialist - Marketing Section, Kobo… at Rakuten · Tokyo

Marketing Specialist - Marketing Section, Kobo Japan Department (KJD) Location: Tokyo, Japan Job Description: Business Overview Rakuten Group’s mission is to contribute society by creating value through innovation and entrepreneurship. We provide over 70 various services such as online shopping mall “Rakuten Ichiba”, online travel service “Rakuten Travel”, online banking service “Rakuten Bank” and others including pro-sports businesses and telecommunication businesses. Department Overview We are an eBook store that offers a wide range of eBooks, including comics, novels, and business books, as well as eBook readers. In the Marketing Section, we are responsible for a broad set of missions, including increasing service awareness, nurturing customers and improving customer satisfaction, and maximizing GMS. We plan and execute a wide variety of initiatives and continuously measure and evaluate their effectiveness. Position: Why We Hire You will work as one team to plan and execute initiatives that contribute to the service’s growth, leveraging a wide range of assets both within and outside the Rakuten Group. Position Details - Plan, execute, analyze, and evaluate customer lifecycle/nurturing initiatives - Plan, execute, analyze, and evaluate initiatives to maximize GMS - Monitor marketing KPIs - Collect, process, and analyze various marketing data - Develop junior members and provide team leadership Work Environment Kobo Japan Department has approximately 35 employees, with 7 employees working in the Marketing Section. Mandatory Qualifications: - Experience conducting quantitative analysis in the marketing domain using BI tools - Experience planning marketing initiatives, including campaigns - Experience analyzing and monitoring marketing KPIs - Experience mentoring junior team members and managing/leading team members Desired Qualifications: - English proficiency: Proficient enough to communicate in a business setting Other Information: Additional information on Location Rakuten Crimson House 1-14-1 Tamagawa, Setagaya-ku, Tokyo #business #marketing #PR #internationalandsports #RakutenKobo Languages: English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)